Case Study

Striding into new markets with a user first redesign for Rieker

Rieker partnered with Visualsoft to grow sales amongst their current audiences, as well as promoting their newer and more fashionable ranges to a wider target group. With the business' roots dating back to 1874, Rieker now provides shoes and accessories to around 9,000 independent retailers that are mainly in Europe.

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Rieker's website redesign focused on user experience

+19%
Conversion Rate
YoY 2018 vs 2017
+52%
Transactions
YoY 2018 vs 2017
“Visualsoft has been an integral partner for Rieker in achieving the performance we have seen to date. As my extended eCommerce team, they have given excellent strategic advice, enabled access to advice, expertise and resources we would not have otherwise had.”
Lance Russell - Rieker
+52%
Revenue
YoY 2018 vs 2017
The website redesign for Rieker focused on improving user experience, conversions and transactions, whilst also maintaining trust and confidence in their brand values. The user experience was improved by review and implementation of their navigation, search function and product page layouts as well as a robust cross channel strategy which consisted of SEO, Social Media and Email Marketing. These all contributed to an increased brand awareness, the attraction of new customers and re-engaged previous users.
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