We partnered with Alan Wadkins ToolStore to unlock untapped potential within their existing affiliate channel. By restructuring the commission model at a granular level, we were able to reward partners promoting high-margin categories while safeguarding spend in tighter areas.
One underutilised opportunity was the Comparison Shopping Services (CSS) channel. Previously underperforming, CSS held untapped potential for quality traffic and conversions. Leveraging our strong publisher relationships, we re-engaged high-value partners and built bespoke collaborations, transforming CSS into a reliable revenue stream with a more profitable traffic mix.
The result? A high-performing affiliate channel that delivers more revenue, at lower cost, and with far greater impact.
Record revenues and exceptional ROI
Once the new strategy was in place, performance metrics skyrocketed:
- Revenue from the affiliate programme soared by over 180%, hitting a historic high of nearly £750K in twelve months.
- Despite the growth, the average CPA dropped by 17.5%, proving that a smarter strategy doesn’t need to come at a premium.
- With refined partner selection, incentivisation, and spend optimisation, the programme achieved an extraordinary 2244% ROI - a testament to our overall planning and partnership.
Ready to build out your affiliate channel?
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