Shopify Builds: High-performance store development

Scale up, expand your reach, and sell more with the global selling platform

 

 

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The Shopify Plus Partner agency for ambitious retailers

Visualsoft is one of the UK's leading eCommerce agencies and a certified Shopify Plus Partner. With over two decades of experience, our team designs, develops and optimises Shopify and Shopify Plus stores that deliver results. Whether you are launching a new store, re-platforming from another provider, or scaling your operations, we create bespoke Shopify builds tailored to your objectives.

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Why choose Visualsoft for your Shopify Build?

Our Shopify builds are unique to every client we partner with. Every store is developed with a strategic focus on performance, brand identity and commercial goals. From custom design and UX to robust technical architecture, we ensure your Shopify store is built for scale and success.

 

As a Shopify Plus Partner, we are trusted by enterprise retailers to deliver complex, scalable and fully integrated builds that go beyond standard Shopify capabilities.

 

Tailored Shopify Builds for every growth stage

 

Whether you are a growing brand or an established retailer, we provide end-to-end Shopify solutions that reflect your unique proposition. Our services include:

  • Bespoke theme design and development: Built using Liquid for ultimate flexibility
  • Mobile-first UX: Fast, intuitive and conversion-focused across devices
  • Performance and speed optimisation: Ensuring your store runs efficiently at scale
  • Shopify Plus functionality: Including multi-store management and advanced automation
  • Internationalisation: Multi-currency, multi-language and global expansion readiness

 

Let's build your Shopify store >

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Custom Shopify development with Liquid

At Visualsoft, our team designs and develops fully bespoke Shopify themes using Liquid, Shopify's proprietary templating language. This approach offers complete creative and functional flexibility (free from the constraints of predefined layouts or limited plugins).

 

From custom product pages and advanced filtering to dynamic content blocks and interactive features, every element is crafted to align seamlessly with your brand identity and business objectives.

 

Our developers offer:

  • Unique design and branding elements
  • Dynamic product features and filtering
  • Fully integrated third-party tools and apps
  • Seamless content management and flexible page layouts

 

Third-party integrations and scalable systems

 

An up-to-date eCommerce setup doesn't run in isolation. It needs to plug into the rest of your operation.

 

We make sure everything from the Shopify ecosystem connects cleanly behind the scenes so your systems talk to each other and your workflows stay smooth. It means less manual work, fewer mistakes, and more time to focus on growth:

  • ERP and CRM platforms (e.g. NetSuite, Brightpearl, Salesforce)
  • Payment gateways, shipping providers and fulfilment partners
  • Marketing automation tools such as Klaviyo and Gorgias
  • Loyalty and retention platforms, including LoyaltyLion and Reviews.io

Shopify Builds

Bespoke Shopify and Shopify Plus store builds tailored to your business goals, combining performance, scalability and conversion-focused functionality to support growth from day one.

Shopify Support

Ongoing expert support and strategic guidance from certified Shopify specialists, ensuring your store runs efficiently while you stay focused on commercial priorities.

Shopify POS

Seamlessly unify your online and in-store operations with Shopify POS, supported by tailored setup and optimisation to deliver a consistent and integrated customer experience.

Shopify Design/ UX

Enhance user experience and brand engagement through purposeful design. Our UX and UI experts craft interfaces that reflect your brand and drive customer action.

Shopify Migrations

Smooth, secure migration from legacy platforms to Shopify or Shopify Plus, ensuring minimal disruption, full data integrity and improved performance across your eCommerce infrastructure.

Shopify SEO

Improve visibility and drive qualified traffic through technical SEO, content strategy and platform-specific expertise designed to strengthen your search presence on Shopify.

Shopify CRO

Maximise revenue from existing traffic with our conversion rate optimisation services, combining data insight, behavioural analysis and iterative testing on the Shopify platform.

Shopify Features & Functionality

Extend your store’s capabilities through carefully selected app integrations and custom development, aligned to your operations and built for long-term scalability.

Results for

WALK Logo
64% increase in revenue for Walk London

Results for

WALK Logo
64% increase in revenue for Walk London
01
View Results
Shopify developer working on custom ecommerce store build at computer

Headless Shopify Builds

For content-heavy retailers or high-traffic brands, headless Shopify opens a whole new level of performance and flexibility. You get the speed and stability of Shopify’s back end, with a completely custom front end built using modern frameworks like React or Vue.

 

It’s a powerful option for businesses who want total control over the customer experience, and the ability to scale without limits.

  • Fully decoupled front-end experiences
  • High-performance content delivery
  • Scalable architecture for growing businesses
  • Custom interfaces optimised for engagement and conversion

Scalable infrastructure from day one

 

A successful Shopify store is more than just aesthetics. It requires an intelligent back-end structure that grows with your business. 

 

Our team ensures:

  • Clean and scalable codebase
  • Seamless app integration without bloat
  • Intelligent categorisation and product architecture
  • SEO-ready structure and metadata
A user experience designer sketches concepts in a notebook, with a digital wireframe on her laptop, representing the agency's thoughtful and strategic design process.

Conversion-led UX design

We believe that every design choice should serve a commercial purpose. Our UX experts combine customer insight, behavioural analysis and data-led strategy to create journeys that:

  • Minimise friction
  • Encourage the customer to explore your site
  • Drive conversions

From homepage to checkout, we focus on clarity, simplicity and intent.

 

A Shopify ecosystem built for flexibility

 

Shopify’s greatest strength lies in its extensive app ecosystem, with over 12,000 apps designed to support every aspect of eCommerce. From marketing and fulfilment to loyalty and automation, this flexibility enables brands to build a store that aligns with both business needs and customer expectations.

 

With the right combination of apps, businesses can streamline operations, personalise experiences, and scale efficiently without relying on complex custom development. Whether refining workflows or increasing repeat purchases, the results can be significant.


At Visualsoft, we work with leading Shopify partners, including Klaviyo, Yotpo, Rebuy, Gorgias, Recharge, LoyaltyLion, Reviews.io, Salesfire, and MentionMe. Together, these tools create a connected ecosystem that simplifies operations and supports sustained growth across every key touchpoint.

FAQs

Shopify is a leading eCommerce platform designed to help businesses of all sizes sell online. It offers a user-friendly interface, robust security, and access to over 8,000 apps, making it ideal for scaling your business and managing operations efficiently.

Shopify is a complete e-commerce platform that enables you to start, grow and manage a business. It’s hosted and there are three different pricing tiers to choose from. Shopify Plus is an enterprise e-commerce software system designed for high-growth merchants and brands that have very high levels of annual revenue.

If your annual sales are starting to hover at the million-pound mark, it’s likely time to upgrade your plan. Shopify Plus offers more flexibility, support options and permissions to your store’s code, making it an excellent choice for businesses that need access to resources that will support higher levels of growth.

Shopify Plus offers advanced features like:

  • More users: Increased staff accounts and permissions.
  • Automation: Shopify Flow for workflow automation.
  • Advanced apps: Access to exclusive apps and higher API limits.
  • Dedicated support: Merchant Success Manager for personalised guidance.
  • Better rates: Improved credit card fees and no sales limits.
  • For growing businesses, Shopify Plus delivers the tools and flexibility to scale efficiently.

Yes, we specialise in seamless Shopify migrations. We’ll ensure your data, design, and SEO rankings remain intact while transitioning your store to Shopify, minimising downtime and disruption.

Timelines depend on the complexity of your project. A standard "lift and shift" replatform to Shopify typically takes around 2 months. For custom-built stores, including migrations from other platforms, the process generally takes between 3 to 6 months. Larger, more complex builds may take longer. We’ll collaborate closely with you to set clear deadlines and ensure timely delivery.

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