Shopify features & functionality: Extend your store's capabilities

Shopify app integrations for scalable commerce.

 

 

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The Shopify Plus Partner agency for ambitious retailers

The success of your eCommerce store often hinges on how well it adapts to change, scales with demand, and delivers on customer expectations. Shopify's vast app ecosystem is designed with precisely this in mind. Whether you are refining internal operations, enhancing the customer journey or unlocking new revenue streams, Shopify apps and integrations provide a clear path forward.

 

At Visualsoft, we help retailers identify and implement the tools that make the biggest difference. From pre-made enhancements to fully custom solutions, we ensure your Shopify stack is functional and fully aligned with your commercial goals.

A store owner accesses powerful Shopify features on their smartphone, easily managing their business from a café table with a coffee.

A rich Shopify ecosystem designed for flexibility

With more than 8,000 apps available in the Shopify App Store, brands can choose from a wide array of tools to optimise every touchpoint without rebuilding from the ground up. From marketing automation to returns management, the ecosystem offers tried and tested solutions that support everyday performance.

 

These tools are often built by partners with deep eCommerce experience, ensuring they are both relevant and reliable. More importantly, they allow you to scale and iterate without the technical overhead associated with more rigid platforms.

 

Trusted partners and platform-ready apps

 

We work and partner with some of the most respected names in the Shopify ecosystem. Each app in our partner network is chosen for its stability, performance, ease of integration and support availability:

  • Klaviyo: Email and SMS marketing automation
  • Yotpo: Reviews, loyalty and user-generated content
  • Recharge: Subscription commerce management
  • Gorgias: Centralised customer support
  • Rebuy: Smart product recommendations and upselling
  • LoyaltyLion: Customer loyalty programmes
  • Reviews.io: Verified review collection and display
  • Loop: Returns and exchanges
  • Shopify Flow: Workflow automation for Shopify Plus users
  • Salesfire: On-site personalisation and messaging

Let's design your store >

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Custom Shopify app development

In some cases, ready-made apps are not enough. When workflows, customer experiences or back-end processes require a tailored solution, Visualsoft develops custom Shopify apps that integrate directly into your store's infrastructure.

 

Whether you need bespoke functionality for fulfilment, merchandising, promotions or internal tooling, our in-house developers design applications that fit precisely around your needs, ensuring full compatibility and scalability.

 

These custom tools integrate seamlessly with Shopify's admin interface, maintaining consistency and reducing training time for internal teams.

 

Seamless Shopify integration with your business systems

 

Most enterprise retailers already use a suite of tools to manage stock, customer data, finance and operations. Connecting these platforms to Shopify is critical for consistency and control.

 

Visualsoft offers full integration, ensuring that data flows securely and efficiently across your ecosystem with platforms such as:

  • NetSuite, Brightpearl, Microsoft Dynamics - For ERP and operations
  • Salesforce, HubSpot - For CRM and customer lifecycle management
  • Warehouse management and fulfilment systems - For real-time stock and logistics visibility
  • Product Information Management - Platforms for centralised product content
  • Digital Asset Management - Systems for structured media management
  • CMS - Headless or external content platforms integrated with Shopify for flexible publishing

To support businesses with multiple systems or bespoke requirements, we also implement middleware solutions that act as a single integration point between Shopify and your wider tech ecosystem. This centralised approach simplifies complexity, reduces friction between systems, and allows for easier scalability as your operations evolve.

Shopify Builds

Bespoke Shopify and Shopify Plus store builds tailored to your business goals, combining performance, scalability and conversion-focused functionality to support growth from day one.

Shopify Support

Ongoing expert support and strategic guidance from certified Shopify specialists, ensuring your store runs efficiently while you stay focused on commercial priorities.

Shopify POS

Seamlessly unify your online and in-store operations with Shopify POS, supported by tailored setup and optimisation to deliver a consistent and integrated customer experience.

Shopify Design/ UX

Enhance user experience and brand engagement through purposeful design. Our UX and UI experts craft interfaces that reflect your brand and drive customer action.

Shopify Migrations

Smooth, secure migration from legacy platforms to Shopify or Shopify Plus, ensuring minimal disruption, full data integrity and improved performance across your eCommerce infrastructure.

Shopify SEO

Improve visibility and drive qualified traffic through technical SEO, content strategy and platform-specific expertise designed to strengthen your search presence on Shopify.

Shopify CRO

Maximise revenue from existing traffic with our conversion rate optimisation services, combining data insight, behavioural analysis and iterative testing on the Shopify platform.

Shopify Features & Functionality

Extend your store’s capabilities through carefully selected app integrations and custom development, aligned to your operations and built for long-term scalability.

Results for

WALK Logo
64% increase in revenue for Walk London

Results for

WALK Logo
64% increase in revenue for Walk London
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Shopify POS offering a fully unified commerce experience

Customers expect a consistent experience, whether they are shopping online or visiting a physical location. Shopify POS helps retailers unify their commerce operations across all channels.

 

With a Shopify POS system fully integrated with your store, your teams can:

  • Offer click-and-collect and in-store pickup
  • Sync stock levels in real-time across locations
  • Run discounts, gift cards and loyalty promotions in-store and online
  • Access unified customer profiles with full purchase history

With Visualsoft's support, you can build a truly unified commerce experience. One platform, one set of data, and complete control over every sales channel.

 

We support retailers with the full scope of Shopify POS services, including:

  • Physical store connectivity and network readiness
  • Hardware assessments - from tills and card readers to printers and barcode scanners
  • Software implementation and configuration tailored to your retail environment
  • Retail process assessment - helping align in-store workflows with the capabilities of Shopify POS
  • Custom development and feature extensions for unique business needs

Our goal is not just to implement Shopify POS, but to ensure it fits seamlessly into your operations by delivering clarity, consistency and a commercial return both in-store and online.

 

Let's design your store >

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A Shopify ecosystem built for flexibility

Shopify’s greatest strength lies in its extensive app ecosystem, with over 12,000 apps designed to support every aspect of eCommerce. From marketing and fulfilment to loyalty and automation, this flexibility enables brands to build a store that aligns with both business needs and customer expectations.

 

With the right combination of apps, businesses can streamline operations, personalise experiences, and scale efficiently without relying on complex custom development. Whether refining workflows or increasing repeat purchases, the results can be significant.

 

At Visualsoft, we work with leading Shopify partners, including Klaviyo, Yotpo, Rebuy, Gorgias, Recharge, LoyaltyLion, Reviews.io, Salesfire, and MentionMe. Together, these tools create a connected ecosystem that simplifies operations and supports sustained growth across every key touchpoint.

FAQs

Shopify is a leading eCommerce platform designed to help businesses of all sizes sell online. It offers a user-friendly interface, robust security, and access to over 8,000 apps, making it ideal for scaling your business and managing operations efficiently.

Shopify is a complete e-commerce platform that enables you to start, grow and manage a business. It’s hosted and there are three different pricing tiers to choose from. Shopify Plus is an enterprise e-commerce software system designed for high-growth merchants and brands that have very high levels of annual revenue.

If your annual sales are starting to hover at the million-pound mark, it’s likely time to upgrade your plan. Shopify Plus offers more flexibility, support options and permissions to your store’s code, making it an excellent choice for businesses that need access to resources that will support higher levels of growth.

Shopify Plus offers advanced features like:

  • More users: Increased staff accounts and permissions.
  • Automation: Shopify Flow for workflow automation.
  • Advanced apps: Access to exclusive apps and higher API limits.
  • Dedicated support: Merchant Success Manager for personalised guidance.
  • Better rates: Improved credit card fees and no sales limits.
  • For growing businesses, Shopify Plus delivers the tools and flexibility to scale efficiently.

Yes, we specialise in seamless Shopify migrations. We’ll ensure your data, design, and SEO rankings remain intact while transitioning your store to Shopify, minimising downtime and disruption.

Timelines depend on the complexity of your project. A standard "lift and shift" replatform to Shopify typically takes around 2 months. For custom-built stores, including migrations from other platforms, the process generally takes between 3 to 6 months. Larger, more complex builds may take longer. We’ll collaborate closely with you to set clear deadlines and ensure timely delivery.

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