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A stunning new step for Walk London’s Shopify storefront

Read on to see how we brought site speed back to footwear retailer Walk London’s Shopify store, plus a redesign and a new direction for their digital marketing.

16 December 2024 6 minute read

Bespoke design Shopify

Our impact.

+64%

increased revenue

+29%

increase average order value

+43%

more new customers to the site

The full Shopify service

Walk London approached us looking for a clean slate with the back-end code of their Shopify store. After working with multiple developers, the code that would have conducted the smooth running of the site was over bloated and causing technical issues that turned into dropping sales. One small change on the site easily rippled out into a huge headache for Walk London. We fully reviewed what functionality needed to remain on the site, and put this forward as a criteria to review the code. Alongside cleaning up the back end, we gave the site a design facelift, making sure the new streamlined, speedy site had a sleek look to match and reflected Walk’s mission of providing footwear designed to make you feel good.

Visualsoft exists to provide retailers the right tech stack and marketing to succeed online. For Walk London, Shopify is the optimum choice, bringing scale and internationalisation, both absolutely necessary for the business. Every technical and design decision came from a lengthy process of understanding exactly what Walk London wanted out of an eCommerce platform, with the end result of a brand new redesign on the front end, and a code cleanup on the back end of the website. We also extended our Shopify support service to Walk London, putting us on hand to fix any issues, 8am-8pm, 365 days a year.

Speed matters when it comes to conversions

Site speed is one of the most important factors in driving conversions online. That’s why making sure WALK London’s site was up to speed became one of the key overarching objectives of the project. When the back end code gets too busy, it can massively slow down your site speed, frustrating potential customers trying to get through to checkout. After the fix, site speed was up, and the outcome meant more sales for WALK London.

A clean slate to marketing success

Alongside a Shopify cleanup and redesign, WALK London also employed the services of our marketing specialists to strategise for online success across paid search, social, affiliates marketing and CRO. Bringing technical expertise and marketing know-how resulted in some astonishing results for the business:

Increased revenue by 64%

Increased average order value by 29%

Driven 43% more new customers to the site

If you’re keen to learn more about the opportunities you gain with Shopify, or want to explore how a mix of tech and digital marketing can reinvigorate how you sell online, please get in touch with one of the team and start your journey today.

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