Affiliate marketing designed for scalable growth

Tailored affiliate programmes shaped to your business

Retailers need an affiliate strategy built for growth- scalable, connected and aligned to commercial goals. Our approach delivers this, bringing together traditional affiliates, influencers and brand to brand collaborations through one unified framework. As a specialist affiliate partner, Visualsoft designs, manages and develops programmes that drive revenue, efficiency and long-term profit.

Why choose Visualsoft for your affiliate programme

Why choose Visualsoft for your affiliate programme

Every programme we manage is tailored to your business, shaped around your objectives and structured for measurable return. From partner recruitment and commercial planning to tracking, reporting and compliance, we build affiliate channels that are transparent, scalable and equipped for sustained performance.

As a certified partner across leading affiliate and influencer platforms, we deliver complex, enterprise level activity trusted by high growth and multi territory retailers.

Tailored affiliate solutions for every stage of growth:

  • Partner discovery and recruitment built around your commercial goals

  • Performance led strategy with clear growth pathways

  • Programme optimisation aligned to profitability metrics

  • A structured maturity model with clearly defined stages

  • Advanced tracking solutions across networks and platforms

  • International partner expansion and multi market activation

We're trusted by some of the world's biggest businesses

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Building the foundations for performance driven partnerships

Our programmes are designed from the ground up to suit your business landscape, giving you complete flexibility without the limits of template strategies. From partner tiering to bespoke reward models, curated activations and structured campaign workflows, every element is crafted to match your brand and support commercial aims.

Behind the scenes, we build with data integrity in mind. Each programme connects smoothly with your wider ecosystem from analytics and CRM to loyalty and operational platforms. This ensures accurate reporting, clearer insight and dependable decision making across all channels.

At Visualsoft, we do more than manage partnerships. We build connected affiliate ecosystems that scale with your growth.


Tailored affiliate solutions


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Scalable, conversion led affiliate programmes

Our maturity model shapes how programmes evolve over time, ensuring that each commercial decision supports incremental improvement instead of volume at the expense of profit.

Our team delivers clean, accurate reporting, integrated tracking, smart partner segmentation and ROI focused modelling. At the same time, our content and strategy specialists design journeys that reduce friction, improve engagement and guide partners towards meaningful outcomes.

This approach is designed with clarity and intent, connecting online and offline influence to deliver certainty around tracking, suitable partner selection and commercial discipline, ensuring growth that strengthens your wider marketing mix rather than diluting it.


Our impact

Revenue processed
100m
of revenue processed through the affiliate channel for our clients in 2024
Global partners
700k+
global affiliate and influencer partners
eCommerce experts
260+
UK-based eCommerce experts to help you grow
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A unified affiliate network supporting global retail

The affiliate landscape combines networks, platforms and influencer tools that streamline recruitment, tracking and campaign measurement. At Visualsoft, we go further, combining specialist platforms with our proprietary methodology, partner expertise and performance capabilities to build a fully unified model.

The result is seamless integration across all partnership types, efficient workflows and consistent gains in loyalty, revenue and long term contribution.


FAQs

Affiliate marketing is a performance-driven strategy where eCommerce businesses collaborate with affiliates such as influencers, content creators, or voucher sites to drive traffic to their online store. Affiliates earn a commission or reward for each sale or lead they generate. Using trackable links, eCommerce brands can monitor the performance of these partnerships, measure their impact, and drive incremental revenue.
Yes, affiliates must disclose their marketing activities to their audience. According to the UK Advertising Standards Authority (ASA), affiliates are required to clearly indicate paid or sponsored partnerships. For example, influencers must include labels such as "ad" or clarify that the content is part of a paid collaboration to ensure transparency with their audience.
At Visualsoft, we take a tailored and data-driven approach to affiliate selection. Using advanced tools like Influencity and Partnerize, we identify affiliates who align with your business goals and integrate seamlessly into your marketing strategy. Our team prioritises partners who resonate with your audience’s core and niche interests, driving meaningful traffic and incremental revenue.
We go beyond basic matching by assessing the ethical alignment of potential affiliates, measuring their impact on key performance indicators (KPIs), and uncovering opportunities for cross-channel collaboration. Through in-depth competitor analysis, we ensure every partnership strengthens your brand’s presence, delivers measurable value, and accelerates your business growth.
Visualsoft manages a variety of affiliate partnerships, including influencer collaborations, vertical-specific affiliates and display ads. With a team of 260 specialising across 15 sectors, we use our vast network and connections to match the right affiliates to your brand's needs. Whether it’s through voucher partnerships, cashback incentives or working with influencers, we make sure every partnership is strategically aligned. 
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