Building the foundations for connected digital visibility
Paid search places your brand in front of customers at the exact moment they express intent. For retailers, this channel is essential for driving new traffic, improving visibility and supporting commercial growth across all digital touchpoints. From Search and Shopping to Performance Max and Display, we create structured campaigns that align with your wider marketing goals and deliver dependable outcomes.
As a paid search partner, Visualsoft offers a complete service shaped for eCommerce brands seeking measurable returns and a strategy that supports both short term performance and long term scale.
Paid search programmes
Why retailers choose Visualsoft for paid search
Every paid search programme we deliver is tailored to your objectives, supported by platform expertise and designed to deliver measurable improvements across traffic, sales and return. Through our Google Premier and Microsoft Elite Partner statuses, we offer access to advanced tools, insights and support that place your campaigns at a performance advantage.
Our team combines strategic planning, data clarity and creative execution to build campaigns that capture intent, reduce wasted spend and support commercial aims.
Tailored paid search solutions for every stage of growth
Premier partnerships with Google and Microsoft for enhanced capability
Strategies shaped around your goals for dependable revenue improvement
Clear communication supported by structured reporting and insight
Campaign frameworks designed to improve return across all channels
Dedicated specialists focusing on efficiency, structure and long term scale
Trusted by a growing portfolio of brands, including...
Paid search strategy
Campaign creation crafted for unified commerce
Our paid search programmes are shaped around your audience behaviour, product performance and growth ambitions. Through refined keyword targeting, high quality product feeds, structured campaign builds and tailored creative, we create campaigns that guide customers seamlessly from search to sale.
Behind the scenes, each campaign connects with your wider digital ecosystem, including SEO, CRO, paid social, Amazon activity and your eCommerce platform. This alignment creates a unified journey that drives consistent performance.
At Visualsoft, we do more than place your brand in search results. We build integrated paid search strategies that support your entire digital operation.
Capture high intent customers through targeted search activity driving consistent revenue.
Shopping Campaigns
Increase product visibility with structured feeds designed to maximise sales.
Performance Max
Unlock cross channel performance with automated campaigns optimised for stronger outcomes.
Display Campaigns
Strengthen awareness through audience led display placements supporting full funnel growth.
Amazon Ads
Boost marketplace visibility with paid campaigns tailored for retail performance.
Video Campaigns
Engage customers through video formats crafted to inspire action and discovery.
Our impact.
Premier partner
Top 3%
of agencies in the UK as a Google Premier Partner
Microsoft
Elite
Highest tier partner status with Microsoft
World-class support
24/7
Direct access to Google and Microsoft representatives
Scalable paid search
Conversion-led paid search programmes
A successful paid search strategy requires a balance of visibility, relevance and return. Our approach delivers structured campaign builds, accurate data, refined audience targeting and continuous optimisation to support growth at scale.
Discovery and strategy development: A detailed review of your goals, audience, product range and competition. Campaign creation: Tailored campaigns built to connect with customers across search and shopping touchpoints. Launch and optimisation: Continuous refinement of bids, targeting, spend allocation and creative. Reporting and insights: Clear reporting that outlines performance, opportunities and strategic next steps.
A paid search ecosystem designed around your brand
Paid search spans multiple campaign types, audience networks and analytical tools. At Visualsoft, we unify these elements through advanced partner resources and our own internal performance framework.
Our partnerships with Google, Microsoft and Shoptimised provide early feature access, enhanced data capability and specialist support. As a Premier Partner and Elite Partner across both major engines, we have access to tools and insights that strengthen performance, boost efficiency and support your long term revenue growth.
Each paid campaign type is designed for specific goals. Search campaigns target customers actively searching for your products, while Shopping campaigns also appear for product searches but focus on showcasing visuals like images, prices, and descriptions. Performance Max campaigns extend your reach across multiple Google channels to maximise conversions. Display campaigns focus on brand awareness with visual ads, while video campaigns engage and convert shoppers through compelling, interactive content.
Return on ad spend (ROAS) can vary depending on your eCommerce sector, product range, and customer base. At Visualsoft, we work closely with clients to define ROAS targets that align with their profitability goals. Using detailed performance data and industry benchmarks, we provide insights and recommendations to set realistic targets tailored to your objectives. Our team continuously optimises campaigns, focusing on driving measurable revenue growth while ensuring every pound of your budget works harder.
Paid Search ads appear on Google’s Search Engine Results Pages (SERPs), the Shopping Network, YouTube, Display Network, Gmail, and across partner sites. For Amazon Ads, your products will be displayed directly to shoppers on the Amazon platform.
Paid Search budgets are tailored to your goals, industry, and competition. We’ll work with you to recommend a budget that delivers the best results while ensuring your investment supports your growth targets.
Ready to deliver a unified experience
Connect to your customers wherever they search, shop and scroll.
.svg){kind=logo}
.png)
