Driving organic visibility with Shopify SEO

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Specialist Shopify SEO for connected retail growth

At Visualsoft, we help ambitious retailers increase organic visibility through tailored Shopify SEO strategies that connect online and in-store performance. Our approach blends technical precision with commercial insight - from audits and site optimisation to content and data-led strategy - ensuring your entire commerce ecosystem grows sustainably and in sync.

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Why choose Visualsoft for Shopify SEO

Shopify SEO isn’t just about rankings - it drives revenue, boosts discoverability, and connects your commerce ecosystem. Visualsoft combines retail experience, Shopify Plus expertise, and full-service marketing to deliver strategies that truly impact your business.

Retailers choose us because we:

  • Align SEO with commercial outcomes: Optimisations designed to turn traffic into revenue

  • Integrate across your commerce ecosystem: Changes connect seamlessly with your website, POS, and marketing

  • Leverage platform-specific expertise: Shopify specialists solve technical limitations and ensure scalability

  • Combine strategy, UX, and analytics: Insights and testing improve user journeys and conversions

  • Safeguard visibility during migrations: Protect rankings while enhancing performance

With Visualsoft, Shopify SEO isn’t an isolated exercise - it’s part of a unified commerce strategy that strengthens every touchpoint, boosts performance, and drives sustainable growth for ambitious retailers.

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How we manage your SEO project

With one of the largest in-house Shopify teams in Europe, Visualsoft builds SEO into every Shopify project from the ground up. Our unified approach ensures your store launches fully search-ready - combining technical precision, content performance, and commercial insight to drive growth across both online and in-store channels.

Our SEO process:

  • Discovery: Define goals and identify opportunities

  • Audit: Assess technical and content performance

  • Roadmap: Align SEO with platform and growth strategy

  • Implementation: Optimise structure, content, and templates

  • Ongoing optimisation: Monitor, refine, and scale


Our SEO, development, and design teams work together to create clean, fast, and scalable sites built on SEO best practice - ready to rank, convert, and grow as part of your unified commerce strategy.

Results for

WALK Logo
64% increase in revenue for Walk London

Results for

WALK Logo
64% increase in revenue for Walk London
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A Shopify ecosystem built for flexibility

As a certified Shopify Plus Partner, Visualsoft helps ambitious retailers unlock the full potential of Shopify’s 12,000+ app ecosystem. From marketing to fulfilment, these tools enable brands to scale efficiently and deliver connected customer journeys across online and in-store channels.

We identify, integrate and optimise the right mix of platform-ready and custom-built solutions. Alongside our own in-house Shopify apps, we partner with trusted innovators including Attentive, Klaviyo, Yotpo, Recharge, Gorgias, Rebuy, LoyaltyLion, Reviews.io, Loop, Shopify Flow, and Salesfire.

 

FAQs

Shopify is a leading eCommerce platform designed to help businesses of all sizes sell online. It offers a user-friendly interface, robust security, and access to over 8,000 apps, making it ideal for scaling your business and managing operations efficiently.

Shopify is a complete e-commerce platform that enables you to start, grow and manage a business. It’s hosted and there are three different pricing tiers to choose from. Shopify Plus is an enterprise e-commerce software system designed for high-growth merchants and brands that have very high levels of annual revenue.

If your annual sales are starting to hover at the million-pound mark, it’s likely time to upgrade your plan. Shopify Plus offers more flexibility, support options and permissions to your store’s code, making it an excellent choice for businesses that need access to resources that will support higher levels of growth.

Shopify Plus offers advanced features like:

  • More users: Increased staff accounts and permissions.
  • Automation: Shopify Flow for workflow automation.
  • Advanced apps: Access to exclusive apps and higher API limits.
  • Dedicated support: Merchant Success Manager for personalised guidance.
  • Better rates: Improved credit card fees and no sales limits.
  • For growing businesses, Shopify Plus delivers the tools and flexibility to scale efficiently.

Yes, we specialise in seamless Shopify migrations. We’ll ensure your data, design, and SEO rankings remain intact while transitioning your store to Shopify, minimising downtime and disruption.

Timelines depend on the complexity of your project. A standard "lift and shift" replatform to Shopify typically takes around 2 months. For custom-built stores, including migrations from other platforms, the process generally takes between 3 to 6 months. Larger, more complex builds may take longer. We’ll collaborate closely with you to set clear deadlines and ensure timely delivery.

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