Shopify SEO services driving sustainable organic growth.

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Specialist Shopify SEO for eCommerce brands

Search engine optimisation (SEO) remains one of the most effective channels for sustainable growth through organic experience. However, optimising for Shopify requires a tailored approach, one that understands the platform and aligns closely with your commercial goals

 

At Visualsoft, we help ambitious eCommerce retailers improve their organic visibility with sustainable, commercially-aligned SEO strategies tailored specifically for Shopify. From technical audits and performance enhancements to content strategy and data-led optimisation, we support growth at every level.

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Understanding SEO on Shopify

Shopify offers a powerful eCommerce framework, but its default configurations can present specific SEO challenges, such as rigid URL structures and duplicated content across collections. These issues, while common, are manageable with the right guidance.

 

Our role is to help brands navigate these limitations and build a strategy that prioritises both visibility and commercial outcomes. We focus on practical, platform-specific improvements rather than generic best practices.

 

Visualsoft's Shopify SEO Services

 

Our services are designed to deliver real commercial outcomes, not just improved rankings:

 

  • Platform-specific technical audits: to uncover and resolve performance issues

  • Keyword mapping and on-page optimisation: structured for both users and search engines

  • Content strategy and execution: aligned with brand objectives and search intent

  • Conversion-led SEO: ensuring that traffic converts into revenue

  • SEO planning for migrations: preserving visibility and safeguarding traffic

  • Structured data and schema markup: improving how products appear in search results

  • Performance tuning: to reduce bloat, enhance speed and user experience

  • SEO-friendly architecture and navigation: improving discoverability and site logic

 

Get in touch with our SEO experts

A Shopify migration expert collaborates with a client, pointing at a computer screen to guide them through the successful transition of their e-commerce store to the new platform.

Specialist Shopify SEO expertise

As a certified Shopify Plus Partner and home to the largest in-house team of Shopify-certified experts in Europe, we don't outsource SEO or rely on generic tools. Instead, we focus on providing tailored, technically sound strategies that align with your broader commercial objectives.

 

Our Shopify SEO process is transparent, collaborative, and grounded in commercial logic:

 

1. Discovery: Defining objectives, identifying gaps and evaluating potential

 

2. Audit: Reviewing technical, on-page and content performance

 

3. Strategic roadmap: Aligning with platform capabilities and commercial goals

 

4. Implementation: Applying improvements across architecture, content, and performance

 

5. Ongoing optimisation: Continuous tracking, iteration and refinement

 

We can support common pain points, which include re-platforming, new store launches and long-term SEO growth across Shopify and Shopify Plus.

Shopify Builds

Bespoke Shopify and Shopify Plus store builds tailored to your business goals, combining performance, scalability and conversion-focused functionality to support growth from day one.

Shopify Support

Ongoing expert support and strategic guidance from certified Shopify specialists, ensuring your store runs efficiently while you stay focused on commercial priorities.

Shopify POS

Seamlessly unify your online and in-store operations with Shopify POS, supported by tailored setup and optimisation to deliver a consistent and integrated customer experience.

Shopify Design/ UX

Enhance user experience and brand engagement through purposeful design. Our UX and UI experts craft interfaces that reflect your brand and drive customer action.

Shopify Migrations

Smooth, secure migration from legacy platforms to Shopify or Shopify Plus, ensuring minimal disruption, full data integrity and improved performance across your eCommerce infrastructure.

Shopify SEO

Improve visibility and drive qualified traffic through technical SEO, content strategy and platform-specific expertise designed to strengthen your search presence on Shopify.

Shopify CRO

Maximise revenue from existing traffic with our conversion rate optimisation services, combining data insight, behavioural analysis and iterative testing on the Shopify platform.

Shopify Features & Functionality

Extend your store’s capabilities through carefully selected app integrations and custom development, aligned to your operations and built for long-term scalability.

Results for

WALK Logo
64% increase in revenue for Walk London

Results for

WALK Logo
64% increase in revenue for Walk London
01
View Results
A Shopify migration expert collaborates on screen coding a brand new website.

How Visualsoft manages your SEO during build

At Visualsoft, SEO is not an isolated service. It is a core consideration throughout the design and development of every Shopify project.

 

Where many agencies complete a build before involving SEO specialists, our approach is fully integrated. From initial scoping through to launch, our technical and creative teams collaborate closely with in-house SEO experts to ensure every element of the site is search-ready.

 

This includes:

  • Structuring sites with clean, efficient code to support indexing and performance
  • Building a logical, scalable architecture aligned with SEO best practice
  • Prioritising mobile performance and Core Web Vitals from the outset
  • Applying structured data across templates to enhance visibility in search
  • Embedding SEO fundamentals into product, category and content templates

 

The outcome is a Shopify store that launches with a solid technical foundation, ready to compete in organic search without the need for retrospective fixes or additional development.

 

A Shopify ecosystem built for flexibility

 

With the right combination of apps, businesses can streamline operations, personalise experiences, and scale efficiently without relying on complex custom development. Whether refining workflows or increasing repeat purchases, the results can be significant.

 

At Visualsoft, we work with leading Shopify partners, including Klaviyo, Yotpo, Rebuy, Gorgias, Recharge, LoyaltyLion, Reviews.io, Salesfire, and MentionMe. Together, these tools create a connected ecosystem that simplifies operations and supports sustained growth across every key touchpoint.

FAQs

Shopify is a leading eCommerce platform designed to help businesses of all sizes sell online. It offers a user-friendly interface, robust security, and access to over 8,000 apps, making it ideal for scaling your business and managing operations efficiently.

Shopify is a complete e-commerce platform that enables you to start, grow and manage a business. It’s hosted and there are three different pricing tiers to choose from. Shopify Plus is an enterprise e-commerce software system designed for high-growth merchants and brands that have very high levels of annual revenue.

If your annual sales are starting to hover at the million-pound mark, it’s likely time to upgrade your plan. Shopify Plus offers more flexibility, support options and permissions to your store’s code, making it an excellent choice for businesses that need access to resources that will support higher levels of growth.

Shopify Plus offers advanced features like:

  • More users: Increased staff accounts and permissions.
  • Automation: Shopify Flow for workflow automation.
  • Advanced apps: Access to exclusive apps and higher API limits.
  • Dedicated support: Merchant Success Manager for personalised guidance.
  • Better rates: Improved credit card fees and no sales limits.
  • For growing businesses, Shopify Plus delivers the tools and flexibility to scale efficiently.

Yes, we specialise in seamless Shopify migrations. We’ll ensure your data, design, and SEO rankings remain intact while transitioning your store to Shopify, minimising downtime and disruption.

Timelines depend on the complexity of your project. A standard "lift and shift" replatform to Shopify typically takes around 2 months. For custom-built stores, including migrations from other platforms, the process generally takes between 3 to 6 months. Larger, more complex builds may take longer. We’ll collaborate closely with you to set clear deadlines and ensure timely delivery.

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