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From flat-pack to full impact: How we built Big Furniture Warehouse’s email growth

Discover how automation lifted Big Furniture Warehouse’s email revenue by 2024% in just three months.

25 November 2025 6 minute read

Digital marketing services

Our impact.

2,024%

increase in revenue

83.9%

emails reached with actively engaged subscribers

51%

average email open rate

Founded with a mission to make quality furniture accessible to everyone, Big Furniture Warehouse is a UK-based online retailer offering stylish affordable pieces for every room in the home. From bedroom essentials to garden furniture, their extensive product range combines value, quality, and convenience, earning them a loyal customer base across the country.

As the business grew, so did their digital ambitions. Having established a steady presence in email marketing, Big Furniture Warehouse wanted to push beyond their existing performance and better utilise their growing base of customer data to gain new opportunities for engagement and revenue.

Unlocking untapped potential

Having been on the service for several years, Big Furniture Warehouse had established a strong foundation in email marketing but felt that progress had begun to stagnate. Campaign performance had levelled out, and the business recognised that they were not fully capitalising on the wealth of first party data within their database.

They came to us looking to renew their email strategy, to unlock the untapped potential of their customer data, drive stronger engagement, and identify new opportunities to generate revenue through smarter, more targeted communication.

Growth through Klaviyo

To accelerate growth within Big Furniture Warehouse’s email marketing, we identified that migrating to a more advanced Email Service Provider was essential. Following a detailed analysis of their goals and data infrastructure, Klaviyo emerged as the ideal platform to support smarter segmentation, automation, and personalisation.

Our Customer Engagement Team worked closely with the DEV team and Big Furniture Warehouse to deliver a smooth transition, rebuilding core automations, ensuring data integrity, and protecting their sender reputation throughout the process. The migration was completed seamlessly, allowing the client to immediately leverage Klaviyo’s advanced functionality for greater efficiency and impact.

The result? A frictionless transition that unlocked a new level of email performance, driving stronger engagement, higher automation revenue, and setting the foundation for record growth within the first three months of launch.

Performance that speaks for itself

Once the new strategy was in place, performance metrics soared:

Revenue from automated emails increased by 2024% within the first three months after migrating to Klaviyo.
Average open rates grew from 36% to 51% demonstrating stronger engagement across campaigns.
Emails to actively engaged subscribers reached 83.92%, highlighting the effectiveness of targeted messaging and improved segmentation.

Emily was brilliant helping us migrate over to Klaviyo. She took care of setting up our automated flows and walked me through how to use the platform confidently myself. Everything was clear and straightforward, and the whole process felt smooth from start to finish. We’re already seeing the benefits and are happy with the support we’ve received, as well as the results we’re getting from Klaviyo so far. It’s made a huge difference to how we market to our customers with what they want to see!”

Stefie Liptrot - Sales Channel Manager

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