The impact was immediate. In June, the first full month under the new campaign structure, paid social generated £71,000 in revenue (the brand’s highest since launching) with an exceptional ROAS of £14.53.
Since the campaigns exited the learning phase, sales have remained strong, delivering consistent revenue and a stable, high return on ad spend. From 12th June onwards, paid social has generated £99.7k in revenue and driven 206 purchases.
Encouraged by these results, JennyHayley has approved an additional £500 spend< for August and is exploring further budget increases through Q4 to capitalise on the momentum.
The results: Style meets strategy
By combining a refined paid social structure with a brand-first creative approach, JennyHayley has been able to translate Instagram influence into sustained sales growth. The campaigns are now firmly aligned with the audience’s expectations, and the results prove that this combination of precision targeting, creative consistency, and strategic scaling works.
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