Shopify Design and User Experience (UX)

Shopify Design that delivers results.

 

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The Shopify Plus Partner agency for ambitious retailers

A visually appealing site is important. A site that not only looks good but also delivers results, that is what matters most.

 

At Visualsoft, we view Shopify design as a strategic tool. It is not just about appearance but about creating a seamless, intuitive experience that supports both your brand and commercial goals. From homepage to checkout, our team of UX designers, UI specialists and Shopify developers ensure every element is considered and purposeful.

A user experience designer sketches concepts in a notebook, with a digital wireframe on her laptop, representing the agency's thoughtful and strategic design process.

The importance of UX in Shopify

A well-designed eCommerce store should guide users effortlessly. Poor UX can result in abandoned baskets, confusion, and lost revenue. It often shows unclear pathways, slow site speeds or a lack of trust signals in subtle ways.

 

Conversely, effective UX tends to go unnoticed, and that is the point. It should feel intuitive. Easy. Natural. That is the standard we aim for. We remove friction, increase speed and create customer journeys that work.

 

Visualsoft's Shopify Design and UX services

 

  • UX Audits and strategic recommendations
  • Theme design and development
  • Mobile-optimised interface design
  • UX writing and microcopy
  • Wireframing and prototyping
  • Accessibility and compliance
  • Global UX strategy and localisation support

Let's design your store >

A Shopify store customer browsing on her mobile at a store, showcasing a seamless in-person checkout experience

Mobile-first design principles

More than 70% of eCommerce traffic in the UK originates from mobile devices. Designing for mobile should be at the forefront of your design strategy. We account for how people really browse on mobile: fast-paced, often distracted, and using limited screen space. 

 

Our design principles include:

  • Clear calls to action and intuitive layout
  • Fast-loading content and efficient page weight
  • Scroll-friendly structures and optimised menus

The goal is simple: a mobile experience that supports conversions without compromise.

 

Custom themes for brand distinction 

 

While pre-built themes offer a starting point, high-growth brands benefit from a custom approach. One that aligns design closely with business goals, brand identity and technical flexibility.

Our team provides:

  • Custom layouts tailored to your brand and audience
  • Reusable components for future content updates
  • Clean, scalable code using Shopify’s Liquid framework

It results in a Shopify storefront that feels authentic and distinct, not generic.

Shopify Builds

Bespoke Shopify and Shopify Plus store builds tailored to your business goals, combining performance, scalability and conversion-focused functionality to support growth from day one.

Shopify Support

Ongoing expert support and strategic guidance from certified Shopify specialists, ensuring your store runs efficiently while you stay focused on commercial priorities.

Shopify POS

Seamlessly unify your online and in-store operations with Shopify POS, supported by tailored setup and optimisation to deliver a consistent and integrated customer experience.

Shopify Design/ UX

Enhance user experience and brand engagement through purposeful design. Our UX and UI experts craft interfaces that reflect your brand and drive customer action.

Shopify Migrations

Smooth, secure migration from legacy platforms to Shopify or Shopify Plus, ensuring minimal disruption, full data integrity and improved performance across your eCommerce infrastructure.

Shopify SEO

Improve visibility and drive qualified traffic through technical SEO, content strategy and platform-specific expertise designed to strengthen your search presence on Shopify.

Shopify CRO

Maximise revenue from existing traffic with our conversion rate optimisation services, combining data insight, behavioural analysis and iterative testing on the Shopify platform.

Shopify Features & Functionality

Extend your store’s capabilities through carefully selected app integrations and custom development, aligned to your operations and built for long-term scalability.

Results for

WALK Logo
64% increase in revenue for Walk London

Results for

WALK Logo
64% increase in revenue for Walk London
01
View Results
Our Visualsoft design team member holding a coffee in our head office

Enhancing the complete customer journey

We approach Shopify UX with a 360 view, covering every part of the user experience:
  • Homepages that provide clarity and direction
  • Collection pages designed for easy scanning and discovery
  • Product pages that inform and convert, with high-quality imagery and trust elements
  • Checkout flows designed for speed and confidence

Beyond visuals, we focus on structure, hierarchy, accessibility and clarity. It is about the detail as much as the design.

 

Scalable solutions back on data

 

Our creative decisions are guided by data, not assumptions.

 

We use:

  • Behavioural analytics and session recordings
  • Funnel analysis and conversion metrics
  • A/B testing to validate design changes

This allows us to design smarter, iterate faster, and ensure every change has commercial value and long-term performance.

 

Let's design your store >

A Shopify migration expert collaborates on tablet screen on managing delivery methods

A Shopify ecosystem built for flexibility

Shopify’s greatest strength lies in its extensive app ecosystem, with over 12,000 apps designed to support every aspect of eCommerce. From marketing and fulfilment to loyalty and automation, this flexibility enables brands to build a store that aligns with both business needs and customer expectations.

 

With the right combination of apps, businesses can streamline operations, personalise experiences, and scale efficiently without relying on complex custom development. Whether refining workflows or increasing repeat purchases, the results can be significant.

 

At Visualsoft, we work with leading Shopify partners, including Klaviyo, Yotpo, Rebuy, Gorgias, Recharge, LoyaltyLion, Reviews.io, Salesfire, and MentionMe. Together, these tools create a connected ecosystem that simplifies operations and supports sustained growth across every key touchpoint.

FAQs

Shopify is a leading eCommerce platform designed to help businesses of all sizes sell online. It offers a user-friendly interface, robust security, and access to over 8,000 apps, making it ideal for scaling your business and managing operations efficiently.

Shopify is a complete e-commerce platform that enables you to start, grow and manage a business. It’s hosted and there are three different pricing tiers to choose from. Shopify Plus is an enterprise e-commerce software system designed for high-growth merchants and brands that have very high levels of annual revenue.

If your annual sales are starting to hover at the million-pound mark, it’s likely time to upgrade your plan. Shopify Plus offers more flexibility, support options and permissions to your store’s code, making it an excellent choice for businesses that need access to resources that will support higher levels of growth.

Shopify Plus offers advanced features like:

  • More users: Increased staff accounts and permissions.
  • Automation: Shopify Flow for workflow automation.
  • Advanced apps: Access to exclusive apps and higher API limits.
  • Dedicated support: Merchant Success Manager for personalised guidance.
  • Better rates: Improved credit card fees and no sales limits.
  • For growing businesses, Shopify Plus delivers the tools and flexibility to scale efficiently.

Yes, we specialise in seamless Shopify migrations. We’ll ensure your data, design, and SEO rankings remain intact while transitioning your store to Shopify, minimising downtime and disruption.

Timelines depend on the complexity of your project. A standard "lift and shift" replatform to Shopify typically takes around 2 months. For custom-built stores, including migrations from other platforms, the process generally takes between 3 to 6 months. Larger, more complex builds may take longer. We’ll collaborate closely with you to set clear deadlines and ensure timely delivery.

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