To ensure success, we split the strategy into two key phases: Migration and Onboarding.
Migration phase: Safeguarding the affiliate channel
Our priority was protecting the affiliate programme throughout the transition. Thanks to strong, longstanding relationships across the affiliate network, we were able to act quickly, communicating critical updates, coordinating technical access, and pre-empting potential issues.
Working closely with Evergreen Direct's internal team, and leveraging our extensive experience with site migrations, we were able to quickly implement and validate tracking solutions once the new WooCommerce site went live. This allowed for accurate conversion attribution to be established swiftly, minimising disruption for partners.
Open communication and rapid query resolution were essential, helping us maintain partner confidence throughout.
Onboarding phase: Activating growth opportunities
Simultaneously, we focused on affiliate expansion. Using our broad publisher portfolio and strong industry relationships, we introduced Evergreen Direct to new, relevant partners who may have taken longer to engage with a newly migrated brand.
This proactive approach allowed us to not only preserve performance, but accelerate it, using the momentum of the relaunch as a growth catalyst.
Results: A fast-growing programme with strong roots
In the first 12 weeks post-launch, Evergreen Direct saw a dramatic uplift in performance:
- 128% revenue increase compared to the same period the previous year
- 27% ROAS improvement, all while avoiding any major tracking or attribution issues
This success was only possible thanks to the dedicated collaboration across our affiliate, development, and partner support teams, each playing a crucial role in ensuring both technical continuity and strategic growth.
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