Visualsoft | Scale your paid social with our expert eCommerce

Building the foundations for connected social performance

Social platforms have become central to how customers discover products, engage with brands and complete purchases. To scale effectively, retailers need a paid social strategy that combines strong creative, precise targeting and reliable data. Our approach brings these elements together to create a seamless path from discovery through to conversion.

As an accredited partner across leading social platforms, Visualsoft delivers full service paid social management tailored to your commercial aims and aligned with your wider unified commerce strategy.

Our paid social experts collaborating on strategy

Why choose Visualsoft for your paid social strategy

Every paid social programme we manage is shaped to match your brand, your customers and your goals. From technical setup and audience planning to creative production and ongoing optimisation, we deliver structured campaigns built to perform at scale.

As certified specialists across Meta, Pinterest and TikTok, our team applies platform knowledge, strategic insight and strong creative to support measurable growth.

Tailored paid social solutions for every stage of growth

Platform specific expertise across Meta, Pinterest and TikTok
Creative first approach supported by our award winning team
Strategies shaped by insight and refined by data
Clear communication, reporting and transparent results
Integrated approach that supports your wider performance channels

Trusted by a growing portfolio of brands, including...

A tailored paid social framework built around your business

Our paid social approach is built from a detailed understanding of your goals, your audience and your market landscape. We bring together insight, creative direction and platform knowledge to design campaigns that support every stage of the shopping journey.

Behind the scenes, each campaign integrates with your existing ecosystem. Tracking, remarketing, shopping catalogues and analytics connect smoothly to reinforce performance across the entire user journey and maintain a single source of truth for reporting.

At Visualsoft, we do more than deliver paid ads. We build connected social strategies that work alongside your wider channels to support sustainable growth.

Paid Social Strategy

Shape platform specific strategies designed to support measurable retail growth.

Paid Social Creative

Create mobile first social assets crafted to capture attention and convert.

Paid Social Set-up

Ensure accurate tracking and catalogues through seamless technical configuration.

Paid Social CRO

Refine user journeys and ad flows to maximise conversion rates.

Paid Social Retargeting

Reconnect high intent audiences with tailored messaging that drives completion.

Paid Social Reporting & Insight

Gain clarity through transparent reporting supported by actionable data led insight.

Expertise across every social channel

Paid social requires a balance between creative impact, platform intelligence and commercial focus. Our approach delivers tailored audiences, refined creative, structured testing and ongoing optimisation that support performance at scale.

Insight led strategy: We begin with a review of your audience, your goals and your market to create a platform specific plan that supports your commercial aims.

Optimised ad creation: Our creative team delivers mobile first content that captures attention and encourages users to engage and convert.

Seamless technical setup: We manage all technical elements including Business Manager access, catalogue integration and accurate tracking through tools such as CAPI.

Monitor and refine: We track results continuously, update creative, refine targeting and adjust campaigns to maintain strong performance.

Our impact

Social spend

£5m

in annual social spend managed for our clients

Social stats

71%

of users open a social app within 10 minutes of waking

Social selling

16.7m

UK users have purchased via social platforms

Expertise across every social channel

Paid social combines creative, platform tools, data and audience intelligence. At Visualsoft, we manage an annual paid social spend of over £5m, bringing together a proven and structured methodology supported by certified partnerships.

With 17m users making purchases through social channels, we collaborate with industry leading platforms to deliver paid social strategies that reflect the newest tools, features and best practices. As a Meta Business Partner, a verified Pinterest Developer and a team with TikTok expertise, we use platform knowledge to maintain strong performance and ensure you stay ahead in a rapidly evolving landscape.

FAQs

Paid social refers to running targeted advertising campaigns on social media platforms like Meta, Pinterest, and TikTok. It helps your eCommerce business reach ready-to-buy audiences, boost brand visibility, and convert social engagement into measurable sales.

We focus on Meta (Facebook and Instagram), Pinterest, and TikTok. Each platform offers unique tools for discovery, engagement, and conversion, and our experts tailor strategies to maximise your results on each.

Not necessarily. If you already have accounts, we can optimise them for better performance. If you're starting from scratch, we’ll set up your Business Manager and social assets, ensuring everything is ready for success.

Content that grabs attention and encourages interaction is key. This includes thumb-stopping video ads, carousel formats, and visually engaging posts tailored to each platform. Our creative media team can design all assets to align with best practices and your brand identity.

Unified paid social strategies designed to scale

Building the foundations for connected social performance

Why choose Visualsoft for your paid social strategy

Trusted by a growing portfolio of brands, including...

A tailored paid social framework built around your business

Paid social at Visualsoft

Paid Social Strategy

Paid Social Creative

Paid Social Set-up

Paid Social CRO

Paid Social Retargeting

Paid Social Reporting & Insight

Expertise across every social channel

Our impact

Expertise across every social channel

FAQs

Ready to deliver a unified experience

Connect to your customers wherever they search, shop and scroll.

Talk to our experts