Maximising Shopify performance with data-driven CRO

Optimising every journey across online and in-store

Our Conversion Rate Optimisation (CRO) approach connects in-store and online performance to create seamless, data-driven experiences that convert. By analysing behaviour across every channel, we remove friction, enhance engagement and align conversion points with your unified commerce strategy - ensuring every interaction contributes to higher revenue, stronger loyalty and long-term retail growth.

 

Shopify user browsing product page on tablet for online clothing store

Why choose Visualsoft for Shopify CRO

As a certified Shopify Plus Partner, we combine data insight, UX design and technical expertise to maximise conversion across every channel. Our in-house CRO, development and strategy teams collaborate to deliver measurable gains quickly and effectively.

Our approach:

  • End-to-end Shopify expertise: Certified Plus Partner with Europe’s most accredited in-house specialists

  • Integrated delivery: CRO, UX, and marketing teams working together to identify and remove friction fast

  • Data-led optimisation: Every change is tested, measured and designed to lift performance and revenue

  • Unified commerce focus: CRO decisions connect with your wider systems, POS data and marketing ecosystem


With Visualsoft, CRO becomes part of a unified commerce strategy - improving conversions, enhancing customer experience and driving sustainable growth.

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A Shopify migration expert collaborates with a client, pointing at a computer screen to guide them through the successful transition of their e-commerce store to the new platform.

Driving measurable growth across every Shopify channel

Effective Conversion Rate Optimisation (CRO) delivers more than higher conversions - it drives growth across your entire retail ecosystem. By connecting online and in-store experiences, we help retailers increase revenue, reduce acquisition costs and build lasting loyalty through a unified commerce approach.

Our CRO expertise delivers:

  • Higher revenue per visitor and improved ROAS

  • Lower customer acquisition costs through smarter optimisation

  • Stronger retention and repeat purchases via seamless journeys

  • Shopify and Shopify Plus optimisation tailored to your setup

  • Data-led testing and analytics through GA4 and A/B frameworks

  • UX and performance audits designed to enhance every touchpoint

Every optimisation is technically sound, insight-driven and aligned with your unified commerce strategy - creating measurable improvements across every channel.

Results for

WALK Logo
64% increase in revenue for Walk London

Results for

WALK Logo
64% increase in revenue for Walk London
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A Shopify ecosystem built for flexibility

Shopify’s app ecosystem streamlines operations, personalises experiences, and supports scalable growth. At Visualsoft, we go further - combining the right apps with our proprietary retail solutions, POS expertise, and marketing capabilities to create a fully unified commerce experience.

The result is seamless integration between online and in-store channels, optimised workflows, and measurable growth in loyalty, repeat purchases, and long-term revenue.

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FAQs

Shopify is a leading eCommerce platform designed to help businesses of all sizes sell online. It offers a user-friendly interface, robust security, and access to over 8,000 apps, making it ideal for scaling your business and managing operations efficiently.

Shopify is a complete e-commerce platform that enables you to start, grow and manage a business. It’s hosted and there are three different pricing tiers to choose from. Shopify Plus is an enterprise e-commerce software system designed for high-growth merchants and brands that have very high levels of annual revenue.

If your annual sales are starting to hover at the million-pound mark, it’s likely time to upgrade your plan. Shopify Plus offers more flexibility, support options and permissions to your store’s code, making it an excellent choice for businesses that need access to resources that will support higher levels of growth.

Shopify Plus offers advanced features like:

  • More users: Increased staff accounts and permissions.
  • Automation: Shopify Flow for workflow automation.
  • Advanced apps: Access to exclusive apps and higher API limits.
  • Dedicated support: Merchant Success Manager for personalised guidance.
  • Better rates: Improved credit card fees and no sales limits.
  • For growing businesses, Shopify Plus delivers the tools and flexibility to scale efficiently.

Yes, we specialise in seamless Shopify migrations. We’ll ensure your data, design, and SEO rankings remain intact while transitioning your store to Shopify, minimising downtime and disruption.

Timelines depend on the complexity of your project. A standard "lift and shift" replatform to Shopify typically takes around 2 months. For custom-built stores, including migrations from other platforms, the process generally takes between 3 to 6 months. Larger, more complex builds may take longer. We’ll collaborate closely with you to set clear deadlines and ensure timely delivery.

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