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Making a splash: How Pond Planet dived into smarter email marketing with Klaviyo

How smarter strategy and seamless integration drove a 78% uplift in automation performance.

24 November 2025 6 minute read

Digital marketing services

Our impact.

7x

increase in campaign revenue within 7 weeks

78.7%

predicted uplift in automation revenue

£23k

generated in campaign revenue post migration

Founded in 2008, Pond Planet has established itself as a trusted retailer for pond equipment, water features, and aquatic supplies, serving both hobbyists and professionals across the UK.

Having partnered with Visualsoft for over eight years, Pond Planet previously operated on Visualsoft eCommerce platform with Visualsoft Mail for email marketing. In August 2025, the business made a strategic move to the Shopify platform, aligning with their growth goals and enabling a more flexible, omnichannel approach.

The transition opened the door to new opportunities, particularly through Shopify POS, which connected their in store and online operations, and through a new Email Service Provider (ESP) capable of supporting evolving marketing ambitions.

From platform migration to marketing evolution

When migrating from Visualsoft to Shopify, Pond Planet faced a dual challenge: finding an ESP that integrated seamlessly with their new setup, and ensuring that this shift unlocked meaningful strategic advantages.

Three core goals drove their decision:

1. A solution that would sync flawlessly with Shopify and Shopify POS, ensuring real time, reliable date flows

2. The ability to introduce advanced segmentation and automation, enabling more personalised, profitable campaigns

3. Collecting and leveraging customer insights from both online and in-store interactions, creating a unified customer experience

Pond Planet needed more than a like for like replacement, they needed a future proof ESP that could power smarter, data led marketing.

Strategic migration, enhanced engagement

Working closely with our Customer Engagement Team, Pond Planet selected Klaviyo as their new ESP, a decision rooted in its deep Shopify integration and strong automation capabilities.

To ensure the migration was not just smooth but strategically transformative we delivered a seamless integration between Klaviyo and Shopify, ensuring live syncing of customer profiles, order histories, and behavioural data. As well as migrating and enhancing automation flows, building advanced versions of existing campaigns, including abandoned basket, browse abandonment, and back in stock flows, all optimised for conversion. We also implemented data driven segmentation, laying the groundwork for highly personalised campaigns that reach the right customer, at the right time, with the right message.

This approach didn’t just replace a tool, it redefined Pond Planet’s entire email marketing strategy, enabling sustainable growth and higher customer lifetime value.

Record results, rapid ROI

The impact of the migration was immediate, and dramatic.

Over a seven week comparison period, Pond Planet saw exceptional growth across every key performance metric. Campaign revenue surged from £2,773 in 2024 to £23,252 on the Klaviyo platform in 2025, representing a more than sevenfold increase.

Automation flows also saw a remarkable uplift, with average weekly revenue rising from £287 to £2,305 across all flows. Even when excluding basket abandonment emails, flow revenue still averaged at £513 per week, highlighting the strength of Klabiyo’s enhanced segmentation and automation capabilities.

This performance spike was driven by improved deliverability, smarter targeting, and more advanced automation flows.

If this trajectory continues, Pond Planet is projected to generate £213,861 in automation driven revenue over the next eight years, a 78.7% increase compared to historical performance on the previous platform.

The migration from our old platform to Klaviyo wasn't just a technical necessity - it was a strategic upgrade. The ability to use advanced segmentation and build out truly effective flows has completely transformed our email channel's profitability. The team ensured the transition was seamless, and the early results speak for themselves: a 78.7% predicted uplift in automation revenue proves we made the right choice for our long-term growth."

Tim Savage - Director of Pond Planet

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