Decoding the runway: Fashion market trends 2024

Despite recent challenges, the UK's online fashion market is bouncing back, with predictions of steady growth until at least 2028. But to thrive in this ever-changing landscape, retailers need to be agile and adapt to emerging trends.

About the guide

This free guide for fashion retailers looks at the key trends that are being embraced by the industry’s biggest brands, and offers expert advice on how to strengthen your eCommerce offering to achieve enduring success in one of the UK’s largest sectors.

eCommerce Fashion trends report

Revealing:

Emerging markets: How to reach new customers and capitalise on global growth

Why they work: How to win in the digital age

Key consumer drivers: What shoppers are looking for in footwear today

Technology trends: How AI is changing the footwear industry.

Generational spending shift: How to target Millennials and Gen Z

Open on every channel.

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