Shining a light on success for Dusk Lighting’s creative strategy

Dusk Lighting has been a leading retailer of contemporary and designer lighting in the UK for over a decade. Known for their stylish, high-quality lighting solutions, they’ve built a strong reputation for expert guidance and exceptional service in their industry. But as competition in the home lighting market intensified, standing out required more than just exceptional products - they needed a bold, creative-led approach to their marketing efforts.

In 2024, Dusk Lighting joined forces with Visualsoft’s creative team to refine their brand presence, enhance content across digital channels, and drive sustained revenue growth. The results? A 126% increase in revenue year-on-year, proving the power of a creative-first strategy.

A creative-first, unified approach

To meet Dusk Lighting’s goals, we developed a creative-first strategy that focused on high-impact visual content, strategic messaging, and data-driven campaign execution. 

Our approach included:

1. Stronger brand storytelling – Using high-quality product imagery and aspirational lifestyle content to captivate audiences.
2. Seamless omnichannel execution – Aligning messaging across Social, Affiliates, Email, and Paid Search to create a unified brand presence. 
3. Data-driven optimisation – Making use of audience insights and seasonal trends to refine campaigns and maximise performance.