Our creative-first approach was implemented through a series of high-impact campaigns, including the ‘Natural Radiance’ and the Eglo sale.
‘Natural Radiance’ Campaign
- Leveraged seasonal lighting trends and aspirational lifestyle visuals to showcase Dusk Lighting’s premium product range.
- Incorporated user-generated content and influencer partnerships to drive engagement.
- Optimised across multiple channels, ensuring seamless integration between organic and paid media.
Eglo sale campaign
- Focused on audience segmentation, using email and paid social to deliver highly personalised promotions.
- Implemented dynamic product ads to retarget high-intent shoppers, increasing conversions.
- Strengthened affiliate partnerships to extend reach and tap into new audiences.
Data-driven growth and performance impact
Our strategy delivered consistent month-on-month growth in key metrics, showcasing the power of a well-integrated marketing approach. Looking at the year-on-year performance (April 2024 vs. April 2023), we achieved:
• 126% increase in revenue
• 45% increase in purchases
• 140% increase in add-to-cart
These results highlight the long-term impact of a strategic, creative-first approach, positioning Dusk Lighting for sustained success in the home lighting market.
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