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A sweet upgrade: Miss Macaroon's speedy digital transformation with Shopify

Read how our Shopify experts successfully migrated Miss Macaroon’s online store in just 10 days allowing them to increase bespoke orders.

16 April 2025 6 minute read

Shopify

Our impact.

10 days

Speedy migration

To Shopify

from WooCommerce

Miss Macaroon is no ordinary online bakery and that’s exactly how they want it.

Founded by Rosie Ginday, this Birmingham-based social enterprise bakes hand-made, gluten-free French macaroons in a collection of flavours. However, the real magic takes place behind the scenes. Every bit of profit is totally reinvested into training and employment opportunities for young people facing barriers to work.

With that in mind, when Miss Macaroon came to Visualsoft needing a new website, we knew we weren’t just helping to sell premium macaroons; we were supporting their mission to change lives.

A recipe for Shopify success

As Miss Macaroon’s brand gained popularity, inevitably, the demands of their website became apparent. Originally built on WooCommerce, their site had done the job the brand had needed in the early days, but signs were showing that it was being put under increasing stress.

As more bespoke product lines were released, alongside the addition of personalisation and other gifting options (ranging from Pantone-matched wedding flavours to corporate hampers), the website needed more functionality so that it could handle the heavier lifting. And with an important event on the horizon, time wasn’t on their side.

Their needs were clear. They needed a platform that could sufficiently manage their products which would be fast, flexible and reliable. That’s when they came to Visualsoft, as our expert team can deliver exactly what they were looking for.

A swift and seamless Shopify migration

As this project's heart was the need for a swift and seamless migration. Our eCommerce and Shopify experts got straight to work, aligning closely with Rosie and her team. We began to scope out the project ensuring the replatforming would come together like a piece of cake.

With just a two-week window, we built Miss Macaroon a Shopify store from scratch, making every element bespoke to their business. With future growth in mind, we ensured that their store could exceed performance standards - especially with regards to their bespoke, personalised orders. They needed a platform and tools that would go above and beyond.

Key ingredients to the new site:

Tailored to taste: Shopify’s advanced product management made it easy for Miss Macaroon’s bespoke orders. It’s built to withstand any special requirements - like Pantone-matched macaroons, seasonal gifting or corporate orders.
Mobile-optimised design: Shopify stores are fundamentally mobile-first and that meant Miss Macaroon would now have a fully-responsive site online and on devices.
Enhanced checkout: With Shopify’s streamlined checkout, our team could ensure a cleaner checkout meaning a reduction in cart abandonment and a boost to conversions.
Faster load times: With this new website, Miss Macaroon’s customers will experience an improved performance and quicker load times - less waiting around meaning they purchase quicker!

The Results

Despite the ambitious deadline, Our Shopify specialists worked tirelessly to deliver the product in just 10 days, ensuring Miss Macaroon's team could attend their event with their new website up and running.

How our team delivered a better experience:

Happier customers: With a specific nod to custom orders, Miss Macaroon is now set up for an overall quicker and easier shopping experience.
Improved order management: With Shopify’s powerful backend system, the brand can now focus on more pressing matters instead of stressing over the technical details of their site.
Boosted sales: With an enhanced site experience, Miss Macaroon will see a lift in AOV - especially across their broader product ranges.
Room to grow: As Shopify is a wonderfully flexible platform, the brand can now grow to their hearts content.

Want to know more about Shopify and how we can help you migrate?

Download our free Shopify Migrations guide

The VS team was an absolute pleasure to work with. I discussed the need for a quick delivery of a new Shopify site prior to our busiest sales period of the year. We now have a lovely new site ten days after the initial brief was signed off. The whole experience was easy on our part and delivered with professionalism and lots of understanding for our competing pressures by the Visualsoft team."

Rosie Ginday MBE - Miss Macaroon Founder

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