Turn discovery into sales with data-driven paid social campaigns. At Visualsoft, we use platform expertise, creative excellence, and strategic insights to help your brand thrive on Meta, Pinterest, and TikTok.
Trusted by a growing portfolio of brands, including...
Benefits of paid social at Visualsoft
1
Platform-specific expertise
Certified specialists in Meta, Pinterest, and TikTok advertising.
2
Creative-first approach
Work with our award-winning team to produce mobile-first content.
3
Data-driven performance
Leverage rich insights to optimise campaigns for ROI and growth.
Why invest in paid social?
Social media is where shoppers are spending their time, with over 5 billion users globally and counting. Platforms like Meta, Pinterest, and TikTok now play a central role in driving eCommerce growth. Paid social allows you to connect with ready-to-buy customers, deliver engaging ads, and see measurable results in real-time.
Our impact
Social spend
£5m
in annual social spend managed for our clients
Social stats
71%
of users open a social app within 10 minutes of waking
Social selling
16.7m
UK users have purchased via social platforms
Our paid social approach
We tailor strategies to deliver on your goals, leveraging each platform’s unique tools to connect with your audience.
Understand your goals and target audience. We create a platform-specific plan based on insights and market data.
Thumb-stopping creative that converts. From video ads to carousel formats, we design content to resonate with your audience.
Smooth integrations. We handle all the setups, from Business Manager access to advanced tracking tools like CAPI.
Continuous improvement. We track performance, refresh designs, and adjust strategies for maximum impact.
Expertise across every social channel
Meta (Facebook & Instagram)
Reach audiences across Facebook, Instagram, and WhatsApp with integrated shopping features, optimised posts, and dynamic ads.
Pinterest
Boost engagement on this visual search engine. Our expertise in Pinterest Ads and organic strategy helps unlock untapped revenue.
TikTok
Capture attention with short-form, interactive content. We’ll help your brand succeed on TikTok with creative strategies tailored to its unique algorithm.
Social-first content creation
Work with our creative media team to develop compelling videos, imagery, and animations designed for social feeds.
Advanced audience targeting
Reach high-intent shoppers using algorithmic insights and custom targeting to deliver ads they want to see.
Our partners
We collaborate with industry leaders to bring you the best paid social strategies. As a certified Meta Business Partner, a verified Pinterest Developer, and a team of TikTok strategy experts, we utilise platform-specific insights to maximise your campaign performance. These collaborations ensure you stay ahead of the curve, benefiting from the latest tools, features, and best practices across Meta, Pinterest, and TikTok.
Expert paid social solutions for every channel
Unlock new opportunities and drive measurable results with our data-led paid social strategies tailored to each platform.
Build awareness, drive engagement, and capture conversions with cohesive strategies that follow the unique funnel journey for each platform.
Engage your audience with scroll-stopping creative. Our award-winning design team crafts visuals optimised for TikTok, Meta, and Pinterest.
Reach the right audience at the right time. Our experts leverage features like Advantage+ on Meta and Promoted Pins on Pinterest for precision targeting.
Understand what works and why. We provide in-depth analytics and actionable insights, helping you refine your strategy and maximize return on ad spend.
FAQs
Paid social refers to running targeted advertising campaigns on social media platforms like Meta, Pinterest, and TikTok. It helps your eCommerce business reach ready-to-buy audiences, boost brand visibility, and convert social engagement into measurable sales.
We focus on Meta (Facebook and Instagram), Pinterest, and TikTok. Each platform offers unique tools for discovery, engagement, and conversion, and our experts tailor strategies to maximise your results on each.
Not necessarily. If you already have accounts, we can optimise them for better performance. If you're starting from scratch, we’ll set up your Business Manager and social assets, ensuring everything is ready for success.
Content that grabs attention and encourages interaction is key. This includes thumb-stopping video ads, carousel formats, and visually engaging posts tailored to each platform. Our creative media team can design all assets to align with best practices and your brand identity.
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