Paid search designed for scalable eCommerce growth

Building the foundations for connected digital visibility

Paid search places your brand in front of customers at the exact moment they express intent. For retailers, this channel is essential for driving new traffic, improving visibility and supporting commercial growth across all digital touchpoints. From Search and Shopping to Performance Max and Display, we create structured campaigns that align with your wider marketing goals and deliver dependable outcomes.

As a paid search partner, Visualsoft offers a complete service shaped for eCommerce brands seeking measurable returns and a strategy that supports both short term performance and long term scale.

our paid search specialists working in our office

Why retailers choose Visualsoft for paid search

Every paid search programme we deliver is tailored to your objectives, supported by platform expertise and designed to deliver measurable improvements across traffic, sales and return. Through our Google Premier and Microsoft Elite Partner statuses, we offer access to advanced tools, insights and support that place your campaigns at a performance advantage.

Our team combines strategic planning, data clarity and creative execution to build campaigns that capture intent, reduce wasted spend and support commercial aims.

Tailored paid search solutions for every stage of growth

 

  • Premier partnerships with Google and Microsoft for enhanced capability

  • Strategies shaped around your goals for dependable revenue improvement

  • Clear communication supported by structured reporting and insight

  • Campaign frameworks designed to improve return across all channels

  • Dedicated specialists focusing on efficiency, structure and long term scale

 

Trusted by a growing portfolio of brands, including...

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Campaign creation crafted for unified commerce

Our paid search programmes are shaped around your audience behaviour, product performance and growth ambitions. Through refined keyword targeting, high quality product feeds, structured campaign builds and tailored creative, we create campaigns that guide customers seamlessly from search to sale.

Behind the scenes, each campaign connects with your wider digital ecosystem, including SEO, CRO, paid social, Amazon activity and your eCommerce platform. This alignment creates a unified journey that drives consistent performance.

At Visualsoft, we do more than place your brand in search results. We build integrated paid search strategies that support your entire digital operation.

 

Complete paid search solutions


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A flexible SEO ecosystem for modern retail

As search behaviour evolves, SEO must extend beyond traditional engines. At Visualsoft, we help scale over 800 clients by bringing together technical expertise, content development and platform specific optimisation to ensure your brand remains visible across search and discovery channels.

The result is an adaptable ecosystem that supports visibility on Google while building presence across YouTube, TikTok and Instagram. With ongoing refinement and clear reporting, our programmes have generated over £1b in online sales and support measurable improvements in ranking, engagement and revenue.

 

Our impact

Premier partner
Top 3%
of agencies in the UK as a Google Premier Partner.
Microsoft
Elite
Highest tier partner status with Microsoft
World-class support
24/7
Direct access to Google and Microsoft representatives
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A paid search ecosystem designed around your brand

Paid search spans multiple campaign types, audience networks and analytical tools. At Visualsoft, we unify these elements through advanced partner resources and our own internal performance framework.

Our partnerships with Google, Microsoft and Shoptimised provide early feature access, enhanced data capability and specialist support. As a Premier Partner and Elite Partner across both major engines, we have access to tools and insights that strengthen performance, boost efficiency and support your long term revenue growth.

 

FAQs

Each paid campaign type is designed for specific goals.  Search campaigns target customers actively searching for your products, while Shopping campaigns also appear for product searches but focus on showcasing visuals like images, prices, and descriptions. Performance Max campaigns extend your reach across multiple Google channels to maximise conversions. Display campaigns focus on brand awareness with visual ads, while video campaigns engage and convert shoppers through compelling, interactive content.
Return on ad spend (ROAS) can vary depending on your eCommerce sector, product range, and customer base. At Visualsoft, we work closely with clients to define ROAS targets that align with their profitability goals. Using detailed performance data and industry benchmarks, we provide insights and recommendations to set realistic targets tailored to your objectives. Our team continuously optimises campaigns, focusing on driving measurable revenue growth while ensuring every pound of your budget works harder.
Paid Search ads appear on Google’s Search Engine Results Pages (SERPs), the Shopping Network, YouTube, Display Network, Gmail, and across partner sites. For Amazon Ads, your products will be displayed directly to shoppers on the Amazon platform.
Paid Search budgets are tailored to your goals, industry, and competition. We’ll work with you to recommend a budget that delivers the best results while ensuring your investment supports your growth targets.
Open on every channel.
Let's build your paid search strategy
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