By leading with creativity and delivering content that mirrored the energy and excitement of Sim Demon’s brand, our team successfully:
- Drove significant initial transactions
- Built a strong pipeline of future customers
- Achieved an impressive average ROAS, even at the awareness stage
This strong top-of-funnel performance set the stage for future bottom-funnel and geo-targeted campaigns to convert engaged audiences into loyal customers.
Results: Strong foundations for long-term acceleration
The creative-led TOF strategy delivered exceptional results in just three months:
- A 27% average ROAS across top-of-funnel activities
- A 7.79% ROAS specifically from brand awareness campaigns
- An outstanding 19.23% ROAS from the gift voucher prospecting initiative
By carefully balancing visual impact, product storytelling, and strategic ad placements, Sim Demon was able to significantly grow its online presence, strengthen brand recall, and acquire valuable new customers - all without compromising ROAS or brand quality. This careful foundation work has now positioned Sim Demon for stronger bottom-funnel conversion campaigns and sustainable scaling in a highly competitive market.
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