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Marking 100 years with an online store a step ahead of the rest for Charles Clinkard

Discover how we helped the leading footwear retailer to boost brand loyalty, build in-store footfall and reinvigorate its online presence to mark its 100th year in business.

17 December 2024 6 minute read

Bespoke design Platform Digital strategy

Our impact.

+5.4%

increase in total revenue

+7.2%

increase in engagement rate

+26%

increase in average session duration

Embarking on a journey that began in 1924 with the opening of its first high street store, Charles Clinkard has not only weathered a century of trading, but has flourished into a thriving, award-winning brand. Fuelled by high-quality collections and an unwavering commitment to outstanding customer service, the retailer has become a household name across the UK, with 42 locations nationwide that cater to women, men, and children.

In addition to its physical stores, Charles Clinkard has blazed a trail in eCommerce for nearly two decades in partnership with Visualsoft, harnessing the power of our platform and marketing expertise to transform its digital presence into a multi-million-pound revenue stream.

To commemorate its business centenary, the brand also recently relied on us to revamp its online store. The result is a fully optimised site that delivers a streamlined shopping journey and cohesive customer experience that pays homage to the brand’s 100-year legacy.

Elevated brand, better engagement

Expertly built with a completely bespoke design, the updated store showcases the brand’s personality via impactful imagery, a fresh colour palette, and high-quality videography that reflects its rich history and unrivalled craftsmanship. With the aim of uplifting engagement and increasing accessibility, the store’s design is underpinned by best practice UX principles, delivering a seamless shopping experience to boost conversions.

Stronger signposting

To help shoppers find the perfect products as quickly as possible, we’ve enriched the Charles Clinkard store with new navigational features, including quick links to key departments and popular searches.

The new site also includes a handy postcode lookup tool that lets shoppers find their nearest store right from the homepage, as well as feature hotspots that highlight key qualities and selling points across the brand’s extensive product range.

Cross-channel loyalty

Enticing more shoppers to join the retailer’s loyalty program - which now enables customers to earn and spend points both online and offline - we’ve simplified the scheme’s signup process and refined its on-site messaging.

To further promote the revamped bricks and clicks program, the new store also enables shoppers to see the potential points they can earn across all applicable product pages, encouraging participation and building long-term loyalty for the Charles Clinkard brand.

I'm really excited by our new website and how it allows us to offer a higher level of experience to our customers online than ever before. Our previous site has been hugely successful and the key functionality still exists, but the addition of new features takes us to the next level and offers a sizable amount of future-proofing."

Tim Payne - Managing Director

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