Opening the door to greater Microsoft Ads performance with Leader Trade

We started with testing how a standard shopping worked on the account, but unfortunately this presented limitations within the automated bidding strategies and we decided to move to Smart Shopping. We then pushed this further by introducing Leader Trade to a Performance Max Campaign. This kickstarted testing of the campaign and the ‘All products' shopping campaign, ensuring it was working before we expanded it any further. We already had some indication it would be successful from other Leader campaigns we’d done in the past. 

When we compared the Q1 2024 live campaign results against Q1 in 2023, we saw the effect the Performance Max campaigns had. There were significant increases across the business that were clearly down to the new PPC strategy. 

Clicks: +1,235%

Conv: +242%

Rev: +750%

As well as notable Trade sales that were finalised offline. 

If you want to bring your PPC strategy in line with your business goals, don’t sit on speaking to one of our specialists.