Find the right marketing tool for the right job on Shopify
Building a digital marketing strategy, choosing the right channels and then implementing the strategy can be a complex challenge for any brand. We draw on 25 years of experience in eCommerce to help you navigate this and drill down into what is going to drive performance for your business.
Paid media on Shopify
The approach we take to paid media is focussed on driving a profitable return and sustainable growth through your media investment. Our team of specialists across paid search, paid social & affiliates work collaboratively to acquire, convert and retain customers for your business.
The backbone of any eCommerce strategy is generally your search and shopping activations, primarily on Google. As a Google Premier Partner we are ideally placed to advise you on capitalising on this channel. Partnering with both Google and Microsoft also gives us the ability to stay ahead of the digital game and make sure your paid ads are delivering for your business. We will work with you to understand your business margins, R.O.A.S and goals to ensure your media spend is attributed in the correct way at all times.
Shopify integrates your products within Facebook and Instagram, making it simpler to showcase your products, drive demand at launches, and close sales at the place where they discovered your store. We can also bring in Pinterest and TikTok to create a fully-fledged paid social strategy that streamlines across multiple channels. With ample experience in paid social media marketing, you’ll get an in-house creative team that brings the creative edge you need to get the most return on your content.
Engaging, well-placed special offers or curated content can drive many more sales to your business. Our expert Affiliates team is well versed in the art of eCommerce partnerships, balancing the funnel through a mix of vouchers, editorial, influencer content and more to bring traffic to your Shopify store. Our proprietary maturity model works to bring incremental growth, generating brand awareness through a staged approach that doesn’t lean heavily on discounts that cut into your margin. We are a platinum partner of SaaS solution Partnerize, allowing us to leverage the latest technology to drive incremental revenue from your affiliate programme.
Organic Shopify optimisation
Just like any eCommerce platform, with Shopify and Shopify Plus it is critical to ensure you have the right organic strategy in place to drive visibility for your brand. This goes far beyond ensuring you have the right content onsite, to your technical site structure, eliminating frustration within the shopping experience, or nurturing your email subscriber base with marketing that means something to them. We have teams to tackle each of these challenges, laying a solid foundation of organic web optimisation shaped around what shoppers want.
Optimising your Shopify store for organic visibility is an ongoing pursuit. We focus on ensuring you have the technical architecture for success in place, before enhancing your content to capture search demand and expand your reach through our PR led outreach service. Shopify has a number of features that allow you to edit title tags, meta descriptions, and product details, which we can revise, update and manage for you with our existing expertise in technical SEO, PR and SEO strategy to make sure you’re appearing when potential customers want to make a purchase.
From initial browsing to basket checkout, conversion rate optimisation works to stimulate sales when customers are using your Shopify store. We use data to direct us to where the leaky spots are in your customer journey, using testing to make sure we stay on track throughout the process. Our CRO strategy will leverage the latest A/B testing tools to ensure we are always on the lookout for onsite enhancements. The end result is a seamless Shopify experience for your customers that keeps them coming back time and time again.
Shopify has its own email builder that brings together ready-made templates and automation options. Giving you the ability to build, manage and maintain loyalty by consistently showing up in their inbox. We bring a team of email marketing experts to Shopify, ensuring your email campaigns nurture existing customers as well as finding new ones. We also have partnerships with Klaviyo, unlocking new ways to segment your audience on the Shopify platform.