SmartAlt: Optimised, accessible images in an instant

Boost your visibility and accessibility without lifting a finger. SmartAlt automatically creates SEO-friendly alt text for every image on your store, helping more customers find your products.

Adding descriptive alt text to product images improves accessibility, boosts SEO, and enhances the customer experience, but doing it manually takes hours. SmartAlt removes the effort. Powered by AI, it automatically generates clear, keyword-rich alt text for every image across your Shopify store. That means when you’re uploading new products or updating existing ones, SmartAlt keeps your images optimised, accessible, and discoverable, saving valuable time for your business so your team can focus on selling.

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Why retailers love SmartAlt


  • Improve accessibility automatically - Make your store more inclusive via accurate, descriptive alt text generated for every image, with no manual editing.

  • Boost your SEO performance - Generate keyword-rich alt text that helps search engines understand and rank your products, improving discoverability across Google and image search.

  • Save hours on manual work - Automate alt text creation for new and existing products, freeing your team to focus on growth, not admin.

  • Get alt text you can trust - AI-powered descriptions are context-aware, accurate, and tailored to each product, so your content always looks polished.

  • Scale without slowing down - Whether you’re adding ten products or ten thousand, SmartAlt handles every image automatically, keeping performance consistent as your catalogue grows.

Trusted by over 800 active clients

Web Design

Smarter images, better results


  • Bulk optimise your catalogue - Ideal for stores with large image libraries, SmartAlt automatically adds descriptive alt text to every product image in seconds, improving site-wide accessibility and SEO.

  • Stay search-ready with every upload - New product? Updated image? SmartAlt instantly generates alt text the moment you add it, so your listings stay optimised without extra effort.

  • Create an inclusive experience for every shopper - Ensure all customers, including those using assistive technology, can browse and buy confidently with accessible, descriptive images.

SmartAlt has saved us countless hours. Every new product image now gets proper alt text automatically, and our organic traffic’s up since installing it. It’s one of those small but impactful tools you quickly can’t live without.”

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Why SmartAlt?

Forget manual tagging or generic automation. SmartAlt is built for commerce, using AI to keep every image optimised for accessibility and search without adding to your workload.

  • Purpose-built for Shopify - Designed to work natively with your product catalogue, generating alt text automatically for new and existing images.

  • AI trained for retail - Understands product data and context, creating accurate, relevant descriptions that improve search visibility and user experience.

  • Effortless upkeep - Handles alt text for new uploads and changes automatically, so your store stays optimised as your catalogue evolves.

  • Accessible by design – Meets modern accessibility standards to make your store more inclusive for every shopper.

  • Developed by experts - Built and supported by Visualsoft, a PCI Level 1 certified eCommerce provider with 25+ years of experience helping retailers grow online.

Cookease

Let shoppers save the products they love and buy them wherever they choose. Wysh connects online wishlists to your Shopify POS, turning browsing and intent into seamless sales.

Shopify POS

Seamlessly unify your online and in-store operations with Shopify POS, supported by tailored setup and optimisation to deliver a consistent and integrated customer experience.

Shopify Migrations

Smooth, secure migration from legacy platforms to Shopify or Shopify Plus, ensuring minimal disruption, full data integrity and improved performance across your eCommerce infrastructure.

Results for

WALK Logo
64% increase in revenue for Walk London

Results for

WALK Logo
64% increase in revenue for Walk London
A Shopify migration expert collaborates on tablet screen on managing delivery methods

A Shopify ecosystem built for flexibility

A Shopify ecosystem built for flexibility



We take a  strategic approach to Shopify app development. Shopify’s greatest strength lies in its extensive app ecosystem, with over 8,000 apps in the Shopify App Store, retailers have access to many of the best Shopify apps on the market. Yet there are moments when even the most comprehensive marketplace does not have the exact solution you need.

 

Visualsoft’s in-house Shopify developers specialise in bespoke Shopify app development, whether private, public, or custom builds that:

 

  • Automate tasks and streamline operational workflows
  • Integrate seamlessly with the rest of your tech stack
  • Extend front-end functionality for engagement and conversion gains
  • Scale without compromising stability, speed, or security

 

Every app we create is designed to work natively within the Shopify environment, following the highest development standards, including best practice use of the Shopify storefront API.

 

We work with leading Shopify partners, including Klaviyo, Yotpo, Rebuy, Gorgias, Recharge, LoyaltyLion, Reviews.io, Salesfire, and MentionMe. Together, these tools create a connected ecosystem that simplifies operations and supports sustained growth across every key touchpoint.

FAQs

Shopify is a leading eCommerce platform designed to help businesses of all sizes sell online. It offers a user-friendly interface, robust security, and access to over 8,000 apps, making it ideal for scaling your business and managing operations efficiently.

Shopify is a complete e-commerce platform that enables you to start, grow and manage a business. It’s hosted and there are three different pricing tiers to choose from. Shopify Plus is an enterprise e-commerce software system designed for high-growth merchants and brands that have very high levels of annual revenue.

If your annual sales are starting to hover at the million-pound mark, it’s likely time to upgrade your plan. Shopify Plus offers more flexibility, support options and permissions to your store’s code, making it an excellent choice for businesses that need access to resources that will support higher levels of growth.

Shopify Plus offers advanced features like:

  • More users: Increased staff accounts and permissions.
  • Automation: Shopify Flow for workflow automation.
  • Advanced apps: Access to exclusive apps and higher API limits.
  • Dedicated support: Merchant Success Manager for personalised guidance.
  • Better rates: Improved credit card fees and no sales limits.
  • For growing businesses, Shopify Plus delivers the tools and flexibility to scale efficiently.

Yes, we specialise in seamless Shopify migrations. We’ll ensure your data, design, and SEO rankings remain intact while transitioning your store to Shopify, minimising downtime and disruption.

Timelines depend on the complexity of your project. A standard "lift and shift" replatform to Shopify typically takes around 2 months. For custom-built stores, including migrations from other platforms, the process generally takes between 3 to 6 months. Larger, more complex builds may take longer. We’ll collaborate closely with you to set clear deadlines and ensure timely delivery.

Turn every image into a traffic driver.
Add SmartAlt through the Shopify App Store and boost your SEO and accessibility automatically.
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