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Ringtons - The original doorstep delivery service migrates to a new home with Klaviyo

Moving from one email service provider to another isn’t everyone’s cup of tea, read on to find out how we made the migration and warming process as smooth as possible for Ringtons.

17 December 2024 6 minute read

Digital marketing services

Our impact.

+67%

average email open rate

+4.5%

average click through rate

The results

As well as a different design for each email, we introduced dynamic content to give subscribers, based on the device, a unique, relevant and highly-clickable email into their inbox - including showing different imagery depending on whether the consumer was shopping on mobile or desktop. These small but impactful changes are vital for making Ringtons emails stand out in the inbox.

With an average open rate across all six emails of 67% and average click through rate of 4.5%, the campaign exceeded industry averages:

Ringtons industry average:
Open Rate - 40.80%
Click-Rate - 1.54%

Current deliverability score: 80% (Good 75 - 89).

The results for each email are as follows:

Email 1: Open rate - 72.40% / CTR - 4.23%
Email 2: Open rate 74.8% / CTR - 3.32%
Email 3: Open rate 75.88% / CTR - 6.18%
Email 4: Open rate 68.33% / CTR - 4.42%

Email 5: Open rate 54.16% / CTR - 5.91%

Email 6: Open rate 57.1% / CTR - 27%

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