.svg){kind=logo}
As well as a different design for each email, we introduced dynamic content to give subscribers, based on the device, a unique, relevant and highly-clickable email into their inbox - including showing different imagery depending on whether the consumer was shopping on mobile or desktop. These small but impactful changes are vital for making Ringtons emails stand out in the inbox.
Ringtons industry average:
Open Rate - 40.80%
Click-Rate - 1.54%
Current deliverability score: 80% (Good 75 - 89).
The results for each email are as follows:
Email 1: Open rate - 72.40% / CTR - 4.23%
Email 2: Open rate 74.8% / CTR - 3.32%
Email 3: Open rate 75.88% / CTR - 6.18%
Email 4: Open rate 68.33% / CTR - 4.42%
Email 5: Open rate 54.16% / CTR - 5.91%
Email 6: Open rate 57.1% / CTR - 27%
How smarter strategy and seamless integration drove a 78% uplift in automation performance.
How we built Big Furniture Warehouse’s email growth
