How Pond Planet restored accurate analytics with Cookease and Google’s Advanced Consent Mode

Recovering essential insight in a privacy first world with consent safe data that keeps reporting complete and dependable.

28 January 2026 6 minute read

Our impact.

Data

Modelled data restored after a period of suppressed reporting

Metrics

Accurate user and session metrics recovered for all traffic sources

Visibility

Clear visibility of customer journeys regained across the site
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The results: Visibility restored
after just nine weeks

On 1st December 2025, Pond Planet saw modelled data begin to appear in Google Analytics. The reporting uplift was clear. Total users, sessions, and behavioural metrics rose in line with expected levels once the model had been trained.

 

This restored the complete picture the brand needed to understand its customers and evaluate performance accurately. For Pond Planet, the return of dependable analytics meant the return of confident decision making.

 

The timeline also demonstrated how the modelling process works in practice. Cookease was installed on 29th September 2025, and modelled data appeared after nine weeks. Larger stores with higher traffic are likely to see results sooner.

Cookease gave us the clarity we were missing. We can now see the real scale of our traffic again and understand how customers interact with the site, even when they opt out of cookies.”

Tim Savage - MD, Pond Planet
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