From country store to Shopify success: How CHO replatformed for growth

The SEO migration strategy was crucial in ensuring a seamless transition. Within the first two weeks post-launch, impressions had already increased by 16.8%, with branded rankings outperforming benchmarks.

While clicks dipped slightly in line with expected post-migration fluctuations, extended tracking data showed a 50% uplift in total visibility.

Key SEO outcomes included:

• Total keywords up 50% (20.8k → 31.4k)
  
  

• +6,633 new keywords ranking (+576%)
  
  

• 6,003 keyword positions improved (+204%)

This demonstrated that while some early volatility is inevitable, the structural improvements on Shopify delivered a clear net gain.

The results: A strong step forward

The Shopify migration has already delivered measurable gains across CHO’s digital performance. In SEO, visibility increased by 50% post-migration, with the total number of keywords rising from 20,800 to 31,400. More than 6,600 new keywords began ranking (+576%), while over 6,000 existing positions improved (+204%). Although some keyword fluctuations were expected, the net effect has been a significant uplift in search presence.

Paid activity also remained efficient, even with a 20% reduction in PPC budget during the migration phase. Affiliate partners, which previously accounted for over half of April’s revenue, are now being reintegrated, thereby strengthening the multi-channel approach.

Despite temporarily pausing international targeting, CHO’s UK-focused campaigns continued to perform well, maintaining revenue resilience in line with - and in many cases outperforming - industry benchmarks, where early traffic drops of 15–30% are common.

Together, these results highlight how CHO’s move to Shopify has not only safeguarded performance during a major transition but also laid the foundation for stronger long-term growth across SEO, PPC, and marketplaces.