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Tuned for success: How Peter Tyson’s Omnichannel strategy amplified revenue

Learn how our omnichannel approach to Peter Tyson’s marketing strategy delivered a 53% increase in revenue year-on-year.

21 March 2025 6 minute read

omnichannel

Our impact.

+53%

increase in revenue YoY

+100%

increase in Affiliate revenue YoY

+125%

increase in Paid Search revenue

Peter Tyson, a trusted family-run business since 1966, specialises in high-quality audio and visual products. With over 58 years of expertise, they have built strong customer relationships by offering exceptional service and expert guidance. Their mission is to enrich lives through premium products, unparalleled service, and genuine, thoughtful advice.

In October 2023, Peter Tyson partnered with Visualsoft to enhance their affiliate marketing strategy. At the time, they sought improved management of their affiliate program and an increase in revenue. Our initial project focused on migrating their affiliate program from AWIN to Partnerize, providing greater control over spend and improving overall efficiency.

This successful migration laid the foundation for a comprehensive new marketing strategy aligned with Peter Tyson's ambitious 2024 goal - achieving 25% growth in online sales. To reach this target, we identified a range of new revenue channels to attract new customers and optimise conversions.

An omnichannel strategy based on insights and trends

Building on our strategy, we introduced a full suite of digital marketing services, including Paid Search, Social Media, Email Marketing, and SEO. Alongside this, Peter Tyson underwent a rebranding process, including a website redesign. To maximise impact, we launched our Conversion Rate Optimisation (CRO) service in May 2024 to enhance user experience and drive conversions.

We implemented campaigns informed by data insights, market trends, and SEO strategies, ensuring brand consistency across all channels. For example, the ‘Movie Night Magic’ campaign, launched in September 2024, capitalised on the growing demand for home cinema products. Using keyword research, competitor analysis, and Google Trends data, we optimised content and UX, resulting in a 165% uplift in website traffic for key categories like TVs and projectors.

Maximising customer lifetime value

To prepare for peak Q4 sales, we introduced additional email automation flows in August 2024. These targeted campaigns, triggered by customer behaviour and purchase patterns, increased Klaviyo-attributed revenue from 20.04% in Q2 to 26% in Q4.

Following the new website launch in October 2024, we aligned marketing efforts with Peter Tyson’s refreshed brand identity. The 'Sounds Like Home' campaign, part of the 'This Is Home' series, reinforced Peter Tyson’s position as an essential part of home entertainment. This shift helped to mark the move towards impactful, long-term brand storytelling.

Results and business impact

April 2024 marked a turning point as this was the first month in which forecasted revenue targets were met and consistently exceeded in subsequent months (except November). While the initial goal was 25% YoY growth, our strategy significantly surpassed expectations, achieving a 53% increase in revenue while maintaining profitability.

Notably, our approach delivered an exceptional blended ROI of £60 for Paid Channels, demonstrating the efficiency of our marketing efforts. By investing in a strategic omnichannel approach, Peter Tyson not only achieved its main growth aims but also strengthened its brand as a leader in premium home entertainment solutions.

Partnering with Visualsoft as our sole digital marketing agency has significantly boosted our marketing efforts and supported our growth targets. Their expert teams, regular touchpoints, and dedicated account managers provide valuable insights and recommendations, making them feel like an extension of our in-house team rather than an external agency."

Rob Woolley - Commercial Director

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