Integrated Marketing

Case Study

Overview

Family-run retailer Charles Clinkard has devoted over 90 years to offering the finest footwear to its customers. The business now has 32 stores across the UK and multiple awards to its name including Multiple Footwear Retailer of the Year award on more than one occasion.

Clinkardquote
"The results we’ve seen since implementing a 360 marketing approach via Visualsoft’s Shared Success Enterprise+ service have more than exceeded our expectations. The Visualsoft team have been very understanding of our individual business requirements and worked hard to provide a strategy that is ideal for us."
Rachel Clinkard
eCommerce Director, Charles Clinkard

Solution

In order to drive greater traffic and revenue through the online store, we worked alongside the client to deliver an integrated marketing strategy, utilising all our in-house marketing departments. This enabled us to create themed content and improved personalisation through targeting, something that was important to the client. Offers and campaigns were created and executed across channels, using the same key messages, targeted to identify audience groups through social media advertising, paid search, remarketing and email segmentation.

Specific outcomes from this approach can be seen through strong strategic, and one to one support for the social media executive in-house at Charles Clinkard. This has directly resulted in increased revenue from this channel. Performance has stayed strong in affiliate marketing even with commissions being reduced, and in light of Charles Clinkard having a tendency to stay away from discounting. Organic traffic has improved significantly in a very short space of time on the Gabor brand, which contributes to the overall bottom line for Charles Clinkards revenue targets.

Results

+27%
Increase in New Users from Organic
YoY
+97%
Increase in Traffic from Social
YoY
+348%
Increase in Order Value via Affiliates
YoY

Creative