Overall conversion lifted to an additional £10.7k in added monthly revenue
Add to basket rates: increased by 6.14%.
Users starting the checkout process: increased by 6.82%.
Search usage: +2.17%
Navigation usage: +4.48%
Basket page visits: +6.32%
Wishlist usage: +4.91%
Long-term value baked in
With significant increases in everything we were testing for, we recommended rolling out the new design to mobile devices. Both the Add to Basket and checkout metrics were incredible results that resulted in shoppers following up on brand communications off the site. Creating valuable customers in the long term, returning for multiple shopping sessions.
If you want to know more about how audits and testing can transform how you sell online, or any other aspect of digital marketing, don’t hesitate to speak to one of our experts today.
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