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An Optimum solution with optimum results for Runrug

Implementation of our Optimum solution ignited eCommerce growth with an 81% revenue increase.

16 December 2024 6 minute read

Optimum Platform

Our impact.

+46%

average order value

+81%

increase in revenue

+118%

increase in website sessions

Runrug UK as we know it was founded in 2011, but their family's expertise goes back decades. Born and bred in the hardworking port town of Grimsby, they are now the largest stockist of carpet runners, stair runners and stair rods in the UK.

Success Summary

Runrug partnered with Visualsoft to continue the growth of their online business through our Optimum solution. The client has benefitted from a mixture of marketing channels to drive over 20% growth over a 26 month period for the UK website, and almost 80% growth for the USA fascia over an 18 month period.

Having been with Visualsoft since 2013, we welcomed our biggest growth spike since joining the Optimum solution in 2017. We wouldn't have the multi-million pound turnover we do today if it wasn't for the Optimum partnership, and have just signed a further 3 year contract. Visualsoft are a fundamental part of our eCommerce growth plans and I couldn't imagine us being with any other platform or marketing agency."

Miles Shaw - Runrug

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