To address Jayley's growth target, a Peak Strategy Session was conducted in September with Visualsoft's digital strategy team. The collaborative plan focussed on activating a Halloween campaign to build brand awareness leading into November and keeping Jayley front of mind with shoppers heading in to peak season.
Jayley provided creative moodboards for Black Friday, enabling cohesion for the full campaign. This ensured a consistent brand aesthetic across all channels, enticing users from various platforms to the website for purchases.
The results
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October saw an impressive 62% month-over-month (MOM) increase in new users.
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November achieved a remarkable 46.75% year-over-year (YOY) increase in revenue, surpassing the 30% target
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The retargeting strategy from October contributed significantly to November's success
This case study highlights how Visualsoft's strategic approach, collaborative efforts, and creative execution played a pivotal role in Jayley's outstanding Black Friday performance, exceeding expectations and setting a new benchmark for success. Get in touch today.
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