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Jayley's runway to smashing Black Friday with Visualsoft

How Visualsoft's strategic digital strategy helped Jayley achieve 47% YoY growth in November.

17 December 2024 6 minute read

Digital strategy

Our impact.

+62%

MoM increase in new users

+47%

increase in revenue YoY

Established in 2008, Jayley is a distinctive international fashion brand known for its quality fabrics and innovative designs. From the heart of Stoke-on-Trent, Jayley has expanded its presence globally, gracing platforms like ASOS and Brand Alley, featuring on fashion week catwalks, and trending across social media. With boutiques in prominent locations like Birmingham, Merry Hill Shopping Centre, and the Trentham Estate, Jayley's family-run manufacturing and commitment to innovation make it a unique force in the fashion industry.

Strategy for success

To address Jayley's growth target, a Peak Strategy Session was conducted in September with Visualsoft's digital strategy team. The collaborative plan focussed on activating a Halloween campaign to build brand awareness leading into November and keeping Jayley front of mind with shoppers heading in to peak season.

Jayley provided creative moodboards for Black Friday, enabling cohesion for the full campaign. This ensured a consistent brand aesthetic across all channels, enticing users from various platforms to the website for purchases.

The results

October saw an impressive 62% month-over-month (MOM) increase in new users.
November achieved a remarkable 46.75% year-over-year (YOY) increase in revenue, surpassing the 30% target
The retargeting strategy from October contributed significantly to November's success

This case study highlights how Visualsoft's strategic approach, collaborative efforts, and creative execution played a pivotal role in Jayley's outstanding Black Friday performance, exceeding expectations and setting a new benchmark for success.

We've had a record breaking Black Friday this year at Jayley. We were certainly going into our Q4 Period with optimism but with some uncertainty due to the current market. Thankfully the hard work has paid off and is continuing to do so. All our marketing channels have seen a great uplift on all KPI including revenue and customer growth. Our social media channel managed 80% growth YOY and we're delighted with the response from all our creative campaigns across the channels."

Jayley

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