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Pumping up FitKit for peak performance

Discover how we helped a well-established fitness brand maximise gains and get back in great shape with creative campaigns and innovative content.

16 December 2024 6 minute read

SEO

Our impact.

+166%

increase in revenue

+57%

boost in new shoppers

+56%

uplift in store visits

FitKit UK is a prominent player in the fitness industry, providing home gym equipment and goods from leading suppliers such as Life Fitness, Precor, and Matrix. Established as a small student-owned business in 2007, it has rapidly evolved into a highly-regarded British brand, and today offers servicing, installation, and consultations alongside its extensive product ranges. Committed to making quality fitness equipment accessible, it also continues to prioritise affordability and durability for its growing clientele.

After a surge in sales during the pandemic, FitKit - like many other online retailers operating within the fitness sector - experienced a decline in market share and visibility once customers returned to their everyday routines. To address this, the brand appointed Visualsoft to increase sales across its functional fitness category, and through a highly creative, small-budget campaign, we’ve exceeded all expectations.

Creative content

Through industry research, we identified a rise in gym membership cancellations due to the cost of living crisis, presenting an opportunity to showcase FitKit's home gym benefits. In response, our in-house experts crafted a ‘Fit in 30’ campaign, complete with a comprehensive fitness guide produced in collaboration with the brand, highlighting products from its functionality fitness category.

Low cost innovation

To promote the guide without significantly increasing campaign expenses, we organised a fitness event for key influencers, securing an event space, gift packages, and a personal trainer at minimal cost through our industry network. Alongside a workout playlist shared via Spotify, we also created video assets from the event, enabling us to build brand awareness through audience-specific channels such as YouTube.

Rapid results

The campaign surpassed its objectives, increasing site sessions by 56% and attracting twice as many shoppers as anticipated. In addition to growing FitKit’s Instagram following and social reach through influencer content, the overall campaign smashed its revenue target by hitting an increase of 166% - five times greater than the agreed goal.

Visualsoft’s SEO team excelled in its execution of the Fit in 30 campaign, and we’re super happy with the results. They managed to keep the costs for the campaign as low as possible, while still delivering great assets and results."

Abid Khan - Director

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