Through industry research, we identified a rise in gym membership cancellations due to the cost of living crisis, presenting an opportunity to showcase FitKit's home gym benefits. In response, our in-house experts crafted a ‘Fit in 30’ campaign, complete with a comprehensive fitness guide produced in collaboration with the brand, highlighting products from its functionality fitness category.
Low cost innovation
To promote the guide without significantly increasing campaign expenses, we organised a fitness event for key influencers, securing an event space, gift packages, and a personal trainer at minimal cost through our industry network. Alongside a workout playlist shared via Spotify, we also created video assets from the event, enabling us to build brand awareness through audience-specific channels such as YouTube.
Rapid results
The campaign surpassed its objectives, increasing site sessions by 56% and attracting twice as many shoppers as anticipated. In addition to growing FitKit’s Instagram following and social reach through influencer content, the overall campaign smashed its revenue target by hitting an increase of 166% - five times greater than the agreed goal.
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