Informed by meticulous keyword research, user experience analysis, and performance analysis on trending searches within social media, we successfully implemented new filter options across the CHO store, as well as intent-focused content and beneficial internal linking. This not only drove an influx of new users to the site, but also created a positive surge in organic sessions and revenue that surpassed all targets.
Tailored and targeted
Rather than directly compete against labels stocked by CHO for branded search terms, or look to leverage saturated non-branded search terms in a highly competitive industry, we took a different approach.
By creating unique pages and content specifically tailored to CHO’s target audience, as well as using top-level content to internally link priority brands, we successfully gained 605 newly ranking keywords and improved 457 current positions for the shorts subcategory.
Cross-channel collaboration
As well as driving remarkable results across the brand’s search performance, our in-house experts also leveraged the shorts campaign content across additional marketing channels. As a result, CHO benefited from a 6% increase in revenue generated via its email marketing efforts, in addition to a 32% uplift in sessions generated via PPC campaigns.
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