Visualsoft x Stripe: transforming our payment experience and boosting conversions

How we've transformed our payment experience and boosted conversions with VS Pay, powered by Stripe.
17 December 2024 6 minute read

Our impact.

+35%

increased conversion rates

+98%

authorisation rate

A rapid-deployment payment solution

Back in 2022, we first started working with Stripe, particularly taking advantage of Stripe Connect, combining it with our own expertise to create VS Pay. This allowed us to directly bill our clients based on their transactions and card payment activity. Streamlining our access to the flow of funds and giving retailers a rapid-deployment payment solution, designed for a better customer experience, with offloaded features like retailer loss protection delegated to Stripe. 

 

Results so far

 

98% authorisation rate with VS Pay drives up to 35% conversion increase

 

Within six months VS Pay was ready to go live, and the platform has already achieved a 98% authorisation rate, with conversions up 35%. Taking an intuitive approach, we have fundamentally changed the whole customer experience, supporting over 40 different payment methods, including Apple Pay and Google PayAfterpay/Clearpay, and Klarna. Bringing small to medium retailers up to speed with their larger corporate competition, and levelling the field of online retail. Retailers now have a straightforward journey to complete sales, safe in the knowledge that their payment function is top-notch when it comes to tech. 

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