Statement piece: How Jayley transformed affiliates into a revenue engine

To meet these goals, Visualsoft engineered a targeted, conversion-led strategy designed specifically for peak trading conditions.

 

The approach focused on two complementary levers:

Volume and efficiency driver
We onboarded and optimised a specialist conversion partner capable of scaling transaction volume rapidly. This partner was activated to dominate the busiest trading windows, driving high volumes while maintaining efficiency at scale.

High-value acquisition
Alongside this, we activated a secondary strategic partner focused on acquiring higher-value customers. This ensured that as order volume surged, average order value remained strong, protecting revenue quality while scaling.

By balancing volume with value, the affiliate programme was able to scale aggressively without compromising performance fundamentals.

 

 

Proving the fit was right

 

The pivot delivered immediate and exceptional results. Compared with the previous year, Q4 performance surged across every key metric:

• Revenue increased by 620% year-on-year
  
  
• ROAS improved by 651% year-on-year
  
  
• Order volume rose by 658% year-on-year

What had once been a dependable channel became a dominant contributor during the year's most competitive period, proving that with the right strategy, affiliates can deliver both scale and efficiency.