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Gearing up for growth: How Sim Demon accelerated brand visibility and conversions

Learn how our creative-led top-of-funnel strategy helped Sim Demon boost awareness, drive first-time sales, and build a foundation for scalable growth.

20 May 2025 6 minute read

Digital marketing services

Our impact.

+27%

Increase in ROAS

+7.7%

ROAS from brand awareness campaigns

+19.2%

ROAS from gift voucher prospecting campaigns

Founded to serve a growing community of motorsport enthusiasts, Sim Demon is a leading provider of high-end racing simulators and virtual motorsport experiences. Combining quality hardware with immersive realism, they cater to everyone from casual gamers to professional drivers.

Despite the strength of their product offering, Sim Demon faced a key challenge: building standout brand visibility in a competitive, fast-evolving niche - while maintaining strong, measurable returns.

To meet this challenge, Sim Demon partnered with Visualsoft to drive top-of-funnel engagement and lay the groundwork for long-term growth. Central to this approach was Visualsoft Lead Designer, Danny Buckley, who led the creative direction - delivering bold, visually appealing assets that captured the energy and adrenaline of the Sim Demon brand. This creative execution played a pivotal role in helping the campaign cut through the noise and connect with a broader audience, without compromising on ROAS.

A top-of-funnel strategy built for speed and impact

To help Sim Demon break through the noise, we designed a focused three-month top-of-funnel (TOF) campaign, prioritising brand awareness and early engagement. Visually dynamic creatives, featuring animated logos, high-tempo edits, and strategic dynamic product showcases were deployed across channels to captivate potential customers from their very first touchpoint.

Key TOF initiatives included:

A prospecting campaign promoting a targeted product offering
A brand awareness video campaign spotlighting Sim Demon's premium racing experiences

Driving the future of racing simulation

By leading with creativity and delivering content that mirrored the energy and excitement of Sim Demon’s brand, our team successfully:

Drove significant initial transactions
Built a strong pipeline of future customers
Achieved an impressive average ROAS, even at the awareness stage

This strong top-of-funnel performance set the stage for future bottom-funnel and geo-targeted campaigns to convert engaged audiences into loyal customers.

Results: Strong foundations for long-term acceleration

The creative-led TOF strategy delivered exceptional results in just three months:

A 27% average ROAS across top-of-funnel activities
A 7.79% ROAS specifically from brand awareness campaigns
An outstanding 19.23% ROAS from the gift voucher prospecting initiative

By carefully balancing visual impact, product storytelling, and strategic ad placements, Sim Demon was able to significantly grow its online presence, strengthen brand recall, and acquire valuable new customers - all without compromising ROAS or brand quality. This careful foundation work has now positioned Sim Demon for stronger bottom-funnel conversion campaigns and sustainable scaling in a highly competitive market.

Ready to build out your creative-first approach?

Working with Visualsoft has been fantastic; their expertise has significantly helped us grow Sim Demon's online presence, boost our visibility, and drive tangible sales results. We’re really happy with the results of our creative-first approach—strong imagery and engaging content have made a big impact across our marketing, helping campaigns drive growth in sales and orders. Seeing this uplift has been great, especially as it hasn’t come at the expense of our ROAS value. It's been a careful and considered approach, and it's exciting to see it paying off. We're looking forward to continuing our partnership and building on this success.

Paul Weeks - Managing Director, Sim Demon

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