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Leader Trade - Transforming zero subscribers into award-winning engagement

Learn how we created the email campaign of the year to increase brand awareness and uplift revenue for the latest online store of the Leader Online Group.

17 December 2024 6 minute read

Digital marketing services

Our impact.

+368%

increase on target number of subscribers

+120%

increase on target revenue from email marketing

+283%

increase on target click through rate

Remarkable results

The cohesive automated email journey and cross-promotion of the brand exceeded all target objectives during the peak of the cost-of-living crisis, delivering 368.94% more subscribers and 120% more direct revenue from email marketing than anticipated.

The automated welcome journey also achieved a strong conversion rate - 68% higher than our initial target - in Leader Trade’s inaugural year of selling online, and has earned the title of Email Content Campaign of the Year at the 2023 UK Content Awards. Designed to celebrate excellence in content marketing, the awards recognise agencies and in-house teams that create innovative and exceptional content that drives traffic and profit, and summarised the work carried out by Visualsoft as “truly remarkable”.

If you want to bring your email strategy in line with your business goals. Get in touch today.

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