Leader Trade - Transforming zero subscribers into award-winning engagement

Offering high quality flooring and doors to both trade and consumer clients, Leader Trade was introduced as part of the Leader Online Group in 2022. Although the parent company has successfully sold furniture, fittings and flooring to a large customer base for decades, Leader Trade was launched with its own identity and online store, which meant starting from scratch in terms of brand awareness and email subscribers. 

Tasked with a clear set of objectives, our email marketing specialists set to work on an effective strategy to nurture, educate and retain new subscribers, while also helping to build an online presence for the new sub-brand. This included the development of a five-step automated welcome journey that enables subscribers  to share their shopping preferences, outlines how they can apply for a trade account, and shares the latest deals and discounts. The trade-specific campaign also utilises data from sister sites - which includes Leader Floors and Leader Doors - to ensure that we promote best-selling products.

Our experts also cross-promoted Leader Trade throughout Leader Floors and Leader Doors email newsletters and social channels, leveraging established customer loyalty and acquiring subscribers for the sub-brand at no additional cost.