Back to Case Studies

A successful email campaign delivers a huge spike in engagement

By partnering with Visualsoft, Eternal Collection, high quality costume jewellery stockists, improved key metrics through segmenting their email subscriber list based on level of recent engagement.

17 December 2024 6 minute read

Email marketing

Our impact.

+316%

increase in revenue

+450%

increase in transactions

+850%

increase in sessions

Eternal Collection stocks one of the largest ranges of high quality costume jewellery in the UK, and have become particularly well-known for their extensive range of comfortable clip-on earrings and pearl costume jewellery.

Subscribers were targeted with direct messaging encouraging subscribers to renew their preference data, leading to huge spikes in engagement.

They partnered with Visualsoft to improve their email engagement. Through segmenting their email subscriber list, Eternal Collection saw a huge spike in engagement, seeing 66% increase in email open rate, and a 65% increase in their click through rate.

Having worked with the email marketing team for some years now, we have found campaigns to be effective for our business and have been consistently provided with advice and ideas to promote engagement - our campaigns continually evolve and our list continues to grow. The team is always very responsive and nothing is too much trouble."

Pauline Buttress - Owner of Eternal Collection

View our case studies and learn more about our success

How Attitude Clothing grew without compromise

Discover how Attitude Clothing achieved a 40% revenue boost through a bold, brand-aligned affiliate strategy without compromising their unique identity.

How Sim Demon accelerated brand visibility and conversions

Discover how Sim Demon boosted brand visibility and conversions achieving significant ROAS growth and setting the stage for scalable success.

Finding their stride: How SportsShoes.com rebooted revenue by 60%

SportsShoes.com boosted year-on-year revenue by 60% in 2024 through a strategic affiliate marketing partnership with Visualsoft.

A sweet upgrade: Miss Macaroon's digital transformation with Shopify

Discover how Miss Macaroon achieved a seamless digital transformation, migrating to Shopify in just 10 days to enhance custom orders and boost sales.

Dusk Lighting’s creative strategy with Visualsoft

Discover how Dusk Lighting saw a 126% revenue boost by partnering with Visualsoft for a creative-first marketing strategy.

Peter Tyson’s omnichannel strategy with Visualsoft

Discover how Peter Tyson's omnichannel strategy with Visualsoft led to a 53% revenue increase through innovative digital marketing and rebranding efforts.