After analysing Camille’s key competitors, reviewing its brand proposition and defining its target audience, we overhauled the look and feel of its on-site promotions, landing pages, and email campaigns. The updated imagery and messaging is clean, fresh, and contemporary, injecting modern personality into the well-established brand’s digital presence.
Cross channel synergy
To drive performance coherently across all of the brand’s marketing channels, we devised a comprehensive strategy covering every customer touchpoint. Strengthening Camille’s marketing mix, we also revitalised the retailer’s social accounts with new creative media, helping it to reconnect with existing customers and engage new audiences.
Maximised performance
Our synergised approach delivered an impressive open rate of over 42% for Camille’s email marketing campaigns in Q4 2023, as well as a 26% increase in sales generated via social media (Jan 2021 vs Jan 2024). SEO improvements also earned significantly more shoppers, sessions and orders for the business during the all important peak trading period in 2023, uplifting organic revenue by more than 38%.
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