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To deliver on these goals, we conducted a full audit of the affiliate programme - reviewing every partner, placement, and product contributing to performance. From there, we implemented a three-pillar strategy designed to drive smarter, more sustainable growth.
Commission restructure
We introduced a new dynamic commission model that rewarded genuinely incremental partners while reducing spend on low-impact activity. This allowed us to protect margins while incentivising partners who delivered meaningful value.
Targeting engaged abandoners
A recurring opportunity emerged across multiple channels: high-intent users who engaged with products but failed to complete checkout. To capture this lost revenue, we onboarded specialist technology partners, including CartBooster and Retargeted AI, specifically focused on re-engaging abandoning users at critical decision points.
Key brand alignment
Finally, we aligned publisher incentives directly with Beatsons’ key strategic brands. Rather than driving generic volume, the programme began actively supporting brand-level priorities, ensuring growth was not only higher, but more intentional.
The shift in strategy delivered rapid results. By December 2025, the affiliate programme was outperforming the previous year across every major metric:
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