Back to Case Studies

A successful email campaign delivers a huge spike in engagement

By partnering with Visualsoft, Eternal Collection, high quality costume jewellery stockists, improved key metrics through segmenting their email subscriber list based on level of recent engagement.

17 December 2024 6 minute read

Digital marketing services

Our impact.

+316%

increase in revenue

+450%

increase in transactions

+850%

increase in sessions

Eternal Collection stocks one of the largest ranges of high quality costume jewellery in the UK, and have become particularly well-known for their extensive range of comfortable clip-on earrings and pearl costume jewellery.

Subscribers were targeted with direct messaging encouraging subscribers to renew their preference data, leading to huge spikes in engagement.

They partnered with Visualsoft to improve their email engagement. Through segmenting their email subscriber list, Eternal Collection saw a huge spike in engagement, seeing 66% increase in email open rate, and a 65% increase in their click through rate.

View our case studies and learn more about our success

100 years with an online store a step ahead of the rest for Clinkards

Discover how we helped the leading footwear retailer to boost brand loyalty, build in-store footfall and reinvigorate its online presence to mark its 100th year in business.

How JennyHayley turned social influence into sales

Discover how JennyHayley achieved record sales growth using a structured Meta strategy, converting Instagram influence into significant revenue.

How Evergreen Direct grew revenue by 128% post-migration

Discover how Evergreen Direct achieved a 128% revenue boost in 12 weeks post-migration by safeguarding affiliate performance and driving strategic growth.

Alan Wadkins ToolStore nailed strategic affiliate growth

Discover how Alan Wadkins ToolStore achieved a 180% revenue increase and 2244% ROI through a strategic affiliate marketing partnership.

How Attitude Clothing grew without compromise

Discover how Attitude Clothing achieved a 40% revenue boost through a bold, brand-aligned affiliate strategy without compromising their unique identity.

How Sim Demon accelerated brand visibility and conversions

Discover how Sim Demon boosted brand visibility and conversions achieving significant ROAS growth and setting the stage for scalable success.