Case Study

Timeless jewellery for all occasions

By partnering with Visualsoft, Eternal Collection, high quality costume jewellery stockists, improved key metrics through segmenting their email subscriber list based on level of recent engagement.

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Subscribers were targeted with direct messaging encouraging subscribers to renew their preference data, leading to huge spikes in engagement!

+ 66%
open rate increase
+ 65%
CTR increase
“Having worked with the Email Marketing team for some years now, we have found campaigns to be very effective for our business and have been consistently provided with advice and ideas to promote engagement - our campaigns continually evolve and our list continues to grow. The team is always very responsive and nothing is too much trouble. ”
Pauline Buttress - Owner
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