Case Study

Black Friday boost for Claudio Lugli

Claudio Lugli uses the finest quality fabrics and offers a unique take on styling in order to create a modern interpretation of classic tailoring. The client partnered with Visualsoft to maximise their Black Friday performance through our email marketing service and as a consequence, saw a revenue increase of over 37%.

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Our email marketing service maximised Claudio Lugli's Black Friday performance

+37%
Revenue
YoY through email channel during Black Friday period 2019 vs 2018
+49%
Sessions
YoY through email channel during Black Friday period 2019 vs 2018
“The email team at Visualsoft has been instrumental throughout the year and namely Q4, especially with the Black Friday and Cyber campaigns. The result superseded all of our expectations and targets– boasting our best Black Friday ever! ”
Nav Salimian - Claudio Lugli
An email marketing strategy consisting of five core emails was produced and delivered by our in-house team around the Black Friday period. The campaign kicked off from 10th November to reach Claudio Lugli's audience before the competition, gradually building anticipation for the retailer's approaching seasonal offer. As a result, Claudio Lugli achieved their best ever Black Friday period to date.
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