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A swift 44% ROI increase for Jayley

Read to discover how capitalising on a Taylor Swift album release helped boost Jayley’s paid search performance.

5 February 2025 6 minute read

Digital marketing services

Our impact.

+11%

increase in conversion rate Q1-Q3 YoY

+46%

increase in revenue Q1-Q3 YoY

+44%

increase in ROAS Q1-Q3 YoY

The results

Through a combination of Jayley changing their approach to product pricing and promotion frequency, along with a highly successful collaboration aligned with the Taylor Swift album release and Era’s tour dates, performance has significantly improved across 2024. Strategic targeting changes across our Google Ads campaigns have also contributed to consistently exceeding their ROI target.

Key changes were:

Pushing promotions across ads & assets.
Utilising Taylor Swift imagery shared by the client to ensure continuity across channels & the website.
Regular bid strategy optimisations.
Changing to a ‘No-Asset’ approach in P.Max.
Regular bid strategy & budget adjustments between campaigns.

Our partnership with James and the wider Jayley marketing & strategy team at Visualsoft has only continued to strengthen throughout 2024, where our collaborative approach and their expertise has helped produce fantastic results and growth. Working alongside James, with regular communication about performance and targets, has been fundamental towards achieving and exceeding our goals."

Sinead Bradford - Digital Marketing Manager at Jayley

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