44% ROI increase for Jayley with our Paid Search

Our impact.

+11%

increase in conversion rate Q1-Q3 YoY

+46%

increase in revenue Q1-Q3 YoY

+44%

increase in ROAS Q1-Q3 YoY

Jayley outlined their primary goal to achieve a 30% overall growth in revenue for 2024, compared to 2023, underpinned by monthly revenue targets broken down for each channel to support this objective, with a secondary goal of ensuring the ROAS remained above their £3 target within Google Ads.

Coming off a strong Q4 2023, our Paid Search experts anticipated challenges in performance to occur throughout Q2 and Q3, similar to how we’d noticed in previous years of managing the client’s account, where the conversion rate for Jayley slowed down, and the ROI declined due to growing competition levels, and changes in consumer purchasing habits related to both seasonality, and coming out of a strong promotional period.

The results

Through a combination of Jayley changing their approach to product pricing and promotion frequency, along with a highly successful collaboration aligned with the Taylor Swift album release and Era’s tour dates, performance has significantly improved across 2024. Strategic targeting changes across our Google Ads campaigns have also contributed to consistently exceeding their ROI target.

Key changes were:

Pushing promotions across ads & assets.
Utilising Taylor Swift imagery shared by the client to ensure continuity across channels & the website.
Regular bid strategy optimisations.
Changing to a ‘No-Asset’ approach in P.Max.
Regular bid strategy & budget adjustments between campaigns.

Our partnership with Visualsoft has only continued to strengthen, where our collaborative approach and their expertise has helped produce fantastic results and growth."

Sinead Bradford - Digital Marketing Manager

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A swift 44% ROI increase for Jayley