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Treading new ground for Daniel Footwear’s Paid Search

Learn more about our approach to increasing Daniel Footwear’s real estate on Google through paid search strategy.

16 January 2025 6 minute read

Digital marketing services

Our impact.

+44%

increase in impression share Q3 YoY

+13%

increase in revenue Q3 YoY

+11%

increase in ROAS Q3 YoY

Since implementing Shoptimised to our Google Ads account, we have been able to grow further in a difficult market. By utilising another advertiser provider, we are able to pivot and focus on important brands to ensure that they are gaining more visibility. Shoptimised also allows us to run tests on the feed as well as making bigger changes more quickly and efficiently. It has streamlined rules we had set up in Google Merchant Centre and has made it easier to update and control important elements within our Paid Search strategy."

Mark Buxton - Head of eCommerce

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