Treading new ground for Daniel Footwear’s Paid Search

Due to more competition and less consumers, Daniel Footwear’s campaigns were struggling to grow in terms of visibility while maintaining ROI. While the Google CSS campaigns were slowly growing, we needed an added element to help push the account for more growth. 

Shoptimised was introduced to the account to help target the low click products. However, with the client also having a lot of focus brands, we decided to push these out via Shoptimised CSS to help grow the visibility and capitalise on what was already working. 

The Shoptimised CSS campaigns ran alongside the Google CSS counterparts, and the added campaigns were:

Brands To Push

All Other Brands

By pushing these out to a separate CSS provider, we were able to increase Daniel Footwear's real estate on Google by targeting users with more ads. With the built in CPC discount, we were also able to bid harder and work with increased budgets to help deliver ads at the right time, to the right user, more frequently.