It’s a good time to level up your paid social advertising strategy with Meta’s new Advantage+ Shopping Ad optimisations. These enhancements, which are set to be introduced soon, are an advantageous addition to how we engage with audiences across Facebook and instagram. Opening new opportunities for marketers and brands to reach out to their base, and bring in sales.

Let's look at the key changes being introduced:

Reel dimensions:

Meta's Advantage+ Creative optimisations will now automatically optimise your video ads for viewing on Reels, or the mobile Facebook and instagram apps with a 9:16 ratio. Reels have become an important focus in social media, with people resharing Reels an astonishing 3.5 billion times every day. This presents a fantastic opportunity for brand awareness, ensuring that your content is at the forefront of users' feeds.

Enhanced catalogue ads:

Meta now enables brands to upload a "hero" image or video in the centre of their catalogue ads. Meta's pixel data uses the catalogue to show individuals the best-suited products for them. The ability to make catalogue ads more creative is excellent for marketers, as we’re already able to leverage bespoke ads tailored to the individual via the catalogue. By combining creative into catalogue ads, you’re able to story tell your brand while making the all-important sale.  

External links in reminder ads: 

Now, advertisers can include external links in ads to set reminders. This is great for paid social strategy as it allows us to run a paid ad ahead of a new product or sale. The Reminder ads help the ad leave the learning phase and run for an effective amount of time allowing us to tap into those flash sales and a person’s interest in a product. 

So, yeah, a plethora of updates, each with different applications and uses. While there might not be a single groundbreaking change that stops the show, there’s significant value for specific brands within these updates, if you know how to maximise on them. In the words of McDonald’s “Change a little, Change a lot.”

Get expert advice from the complete eCommerce experts and learn how your online brand can be transformed by the Visualsoft digital marketing team.