As Meta’s answer to machine learning ads, Advantage+ Shopping Campaigns can streamline and optimise ad delivery, improve targeting and ultimately increase your customer reach. By automating many of the tasks involved in running a successful shopping campaign - such as bidding, budgeting, and reporting - Advantage+ campaigns can also free up your time, making them an ideal option during the busy Q4 period.

Allow learning time

The machine learning element of Advantage+ means you need to allow time for a learning phase before kickstarting your campaigns. This can take several weeks, so get started now if you’re looking to utilise the tool for peak trading. 

Set up conversion tracking

Tracking is critical when relying on Advantage+, so make sure you properly set up and optimise the required conversion tracking pixel.

Take advantage of the tailored setup

With a wide range of options, Advantage+ Shopping Campaigns can be tricky to set up without experience, so make use of the tailored set up option or appoint an expert agency to utilise the tool on your behalf.

Utilise high-quality imagery

Visuals matter. Ensure your product images are of the highest quality, showcasing products from multiple angles. Clear, appealing visuals capture attention and boost the likelihood of clicks.

Carry out thorough testing

As with any heavily automated tool, once you set it up and running, making any changes can impact its algorithm, so test your ad sets as thoroughly as possible before making them live.

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