Connecting you with right-fit affiliate partners

With a diverse mix of traditional affiliate partners, influencers, and brand-to-brand partnerships, our team curates the ideal blend for your business. We focus on partnerships that align with your vision, work effectively for you, and drive incremental revenue and profit.

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We're trusted by some of the world's biggest businesses

Our proprietary approach to affiliate marketing

At Visualsoft, we select affiliate partners that align with your business needs and values, ensuring your investment delivers measurable returns. Using expert discovery tools, we help you recruit from a vast digital ecosystem, connecting you with affiliates who can drive meaningful engagement and revenue growth.

We have a tried and tested plan that will help launch your affiliate programme or elevate your existing account to its maximum potential. By focussing on the right partner activations for your business at the right time and placing profitability and incrementality at the heart of decision making we can make your affiliate channel a critical ROI driver for your business.

Without trustworthy and accurate data your partnerships can never flourish. We incorporate a combination of industry leading tools and tracking solutions to collect and report on data; including Influencity, Partnerize, AWIN and Google Analytics. We will help implement the best combination of affiliate network, influencer activation and reporting solutions for your business.

Our unique approach looks at incremental changes rather than margin-shrinking strategies, focussing on a direct and positive impact on KPIs. Not all partnerships are correct for every business but every partnership should produce obvious growth and profit for all parties.

We utilise a variety of link analysis tools, curated databases, historical performance and values alignment to find partnerships that fit with your business and your objectives.

Our expert client team can find your right-fit partner

If you’re looking for new revenue streams, look no further.

Most businesses are not leveraging the affiliate channel correctly. Our award-winning team spends time understanding your business and the partners who can add value, uncovering additional opportunities for revenue streams. Our maturity model lays out the journey and organises activations based on impact to your business. There are thousands of partnerships in every geographical territory, finding and activating them is what we do.

Our impact

Revenue processed

100m

of revenue processed through the affiliate channel for our clients in 2024

Global partners

700,000+

global affiliate and influencer partners

eCommerce experts

260+

UK-based eCommerce experts to help you grow

What exactly is channel maturity?

At its core the affiliate channel is often reduced to the activation of new partners, our maturity model lays out the journey for your business ensuring that each activation is profitable and incremental to the business. But it also ensures that the foundations and order of activation follow best practice. Driving revenue is not as important as driving profit and growth, and with the wrong partners and the wrong team, you could cannibalise your other channels for no benefit.

The build phase sets up the channel for future success. A full audit of tracking and technology, budget implementation, partner mix (if you’re already working with affiliate partners) and more will ensure that you’re not investing on top of a shaky foundation that you don’t trust.

Once you trust the numbers we need to activate high-impact, low-complexity partnerships that deliver the right results quickly. This allows for future reinvestment into the channel, and into partnerships that require additional or ongoing costs beyond a simple CPA. Without this enhanced foundation investment becomes more difficult.

By this phase your programme will be constructed to best practice, generating profitable revenue and ready to be scaled. Scale tactics are always unique to each business but may include international expansion, brand-to-brand partnerships, influencer marketing and more.

Partnerships into profits

Traditional affiliates

We’ve been working with traditional affiliate partners since the beginning. With our combination of experience from across the industry, including team members who have worked client and partner side our portfolio of partnerships is huge.

Influencers and content creators

We’ve acquired specialist tools to help manage not only the discovery of influencers and creators but the management of payments, campaigns and user generated content. Combined with your affiliate tools and heritage we can work with influencers and creators across a plethora of commercial and reward models. And most critically, we can track the KPI’s that matter to you and align your partners to them from the outset.

Marketing tech partnerships

We’ve been working with technology partners from the inception of our business, through our eCommerce heritage and recently our Shopify partnership we’re expertly positioned to discover and activate marketing technology partnerships. From conversion rate boosting tools to artificial intelligence, we’ve partnered with the best to help our clients grow.

Brand-to-brand

Our collaborations with leading names like Sports Shoes, Grenade, Game of Thrones and HMV can help connect your business to a powerful network of brand to brand opportunities. Leveraging these relationships, we craft strategic brand-to-brand partnerships that expand your reach, amplify impact, and deliver mutual success along with the support of our specialist brand partners.

Search dominance and search everywhere

You aren’t just tapping into an affiliate team, you’re tapping into an agency of experts across the entire digital landscape. We can help activate PR and editorial opportunities on a performance model, marketplace activations with over 140 marketplaces on a performance model and more. Your customers are searching everywhere, you need to be everywhere.

Our partners.

Visualsoft was the first agency to achieve the highest possible certification with Partnerize in the United Kingdom.

As one of the first adopters of what would become the new standard for affiliate network tracking both in EMEA, NA and APAC, we were able to leverage the power of this amazing new technology for our clients, providing lower costs and a superior technology stack.

We also partner with Influencity to help find and engage with influencers at scale across the world through a centralised platform.

Managing outreach, campaigns, payments and more, Influencity allows you to leverage and control content creation for your other marketing channels.

Traditional affiliate partnerships

Demystifying the affiliate channel is one of the challenges we hear from our clients over and over again, in the world of traditional partnerships we categorise all partners to help understand the type of activity they primarily run to produce results, these classifications cover:

Compete on price and reach price conscious, savvy customers.

Reward customer loyalty post-purchase based on purchase spend.

Groups of partners who have come together under one name.

Advertise on Google on a CPA model instead of CPC.

List your products against competitors ranked by price.

Serve ads to customers as they move around the internet.

Connect with customers in the apps they use everyday.

Seamlessly empower customer shopping through banking.

Offer incentives to customers who verify their criteria.

Drive loyalty with points through huge national platforms.

Connect with customers who exist in specific niches.

Engage with customers within their communities.

FAQs

Affiliate marketing is a performance-driven strategy where eCommerce businesses collaborate with affiliates such as influencers, content creators, or voucher sites to drive traffic to their online store. Affiliates earn a commission or reward for each sale or lead they generate. Using trackable links, eCommerce brands can monitor the performance of these partnerships, measure their impact, and drive incremental revenue.

Yes, affiliates must disclose their marketing activities to their audience. According to the UK Advertising Standards Authority (ASA), affiliates are required to clearly indicate paid or sponsored partnerships. For example, influencers must include labels such as "ad" or clarify that the content is part of a paid collaboration to ensure transparency with their audience.

At Visualsoft, we take a tailored and data-driven approach to affiliate selection. Using advanced tools like Influencity and Partnerize, we identify affiliates who align with your business goals and integrate seamlessly into your marketing strategy. Our team prioritises partners who resonate with your audience’s core and niche interests, driving meaningful traffic and incremental revenue.
We go beyond basic matching by assessing the ethical alignment of potential affiliates, measuring their impact on key performance indicators (KPIs), and uncovering opportunities for cross-channel collaboration. Through in-depth competitor analysis, we ensure every partnership strengthens your brand’s presence, delivers measurable value, and accelerates your business growth.

Visualsoft manages a variety of affiliate partnerships, including influencer collaborations, vertical-specific affiliates and display ads. With a team of 260 specialising across 15 sectors, we use our vast network and connections to match the right affiliates to your brand's needs. Whether it’s through voucher partnerships, cashback incentives or working with influencers, we make sure every partnership is strategically aligned.