Shopify Summer Editions '25: Part Two

In part one, we spoke all about this year’s foundations, flexibility and smarter selling. If Shopify’s front-end and theme updates are about experience, then this part is about scale. 

The second half of the Summer Editions release focuses on features that support international selling, B2B complexity, developer agility and backend operations. Some changes are technical, and others will solve long-standing pain points that previously needed third-party workarounds. 

Whether your store is expanding globally, selling wholesale, or just looking for a platform that gets out of your way, this is where it all starts to get interesting.

Top Summer Editions updates you should pay attention to

Internationalisation

Shopify has made international selling easier in theory for years. In practice, there have always been gaps, particularly around payments, duties, and customer experience. This time, it looks like those gaps are starting to close.

Some key wins:

• Sell from multiple business entities - Easily sell from multiple business entities, both in-person and online, through a single store with Shopify Payments. Exclusive to Plus.
  
  
• Multi-currency payouts - This one has been high on wish lists for years. You can now receive payouts in up to 8 currencies across Europe and Australia, reducing foreign exchange fees and helping businesses retain more revenue. A financial win, plain and simple.
  
  
• Duties and taxes baked into product pricing - No more checkout surprises. This update allows duties to be included upfront, in the product price, improving transparency and reducing cart abandonment for international buyers.
  
  
• More EU-friendly payment options - Local options like P24, BLIK, Swish, MobilePay and others are now available in Poland, Switzerland, Sweden, Denmark, and Finland. The more native the experience, the better your conversion rate; it's as simple as that.
  
  
• Marketing consent by region - You can now define opt-in behaviour based on country. Either set it manually or let Shopify use its own regional compliance logic. This removes the guesswork for businesses operating across multiple markets.
  
  
• Consent audit logs for GDPR - A behind-the-scenes upgrade, but valuable. You can now track customer consent in a more structured way, which is critical for GDPR compliance, especially if your data practices are audited.

Shopify Payments is now available in Lithuania, Poland, Norway, Latvia, Hungary, Estonia, Malta, Croatia, Greece, Slovenia, Cyprus, Bulgaria, Liechtenstein, Luxembourg, Gibraltar, and Mexico.

Marketing updates

This year's marketing updates aren't particularly flash, but they're quietly useful. Most are aimed at reducing repetitive setup and making customer segmentation more practical for everyday teams.

Here's a few we think matter:

• One discount, multiple savings - Rather than creating separate codes for products, shipping, and orders, you can now roll them into a single discount using compatible apps. Cleaner for customers. Easier for your team.
  
  
• Knowledge Base app for AI shopping - This feels like a step into the future. You can now define a custom FAQ that AI agents (like voice search or AI shopping bots) will use to answer shopper queries. It's early days for this kind of tech, but smart to get ahead.
  
  
• Pre-built segmentation templates - Templates are available for common use cases, location, language, purchase history, and so on. Handy for those who don't have time to build complex rules but still want to run targeted campaigns.

B2B: More functionality, less friction

Shopify continues to refine its B2B features, gradually closing the gap between what native Shopify can do and what used to require third-party tools or heavy customisation.

Some notable updates:

• Markets for B2B - You can now set up multiple B2B markets, each with its own product catalogue, storefront design, and localised pricing. This level of flexibility is a step forward for brands serving both wholesale and retail buyers; no more trying to squeeze two experiences into one template.
  
  
• 'View as' for product previews - A simple feature that will save hours. You can now preview how different buyers will see the store, using their specific permissions, pricing, and catalogue view. Helpful for testing before you go live.
  
  
• EU and UK VAT number validation - Shopify can now validate VAT numbers directly in the admin, automatically applying tax exemptions where appropriate. It's not glamorous, but it is critical, especially when you're trying to stay compliant across borders and reduce manual errors.
  
  
• NetSuite ERP integration - The updated connector allows B2B companies to sync purchase orders, payment terms, company profiles, and more. It's exclusive to Shopify Plus, but if you're already using NetSuite, this is likely to make life considerably easier and more accurate.

Shipping

Shipping operations are rarely exciting, but they’re essential. This round of updates shows Shopify refining what’s already there rather than overhauling anything, and that’s a good thing.

• Pick list printing - You can now print pick lists (by product or by order) directly from the Shopify admin using the Order Printer app. They include product images, SKUs, and quantities. For teams handling fulfilment in-house, this is a real time-saver.
  
  
• Consolidated delivery method view - Shopify has streamlined how you manage shipping, local delivery, click-and-collect, and pickup points. Everything now lives in a single view per location. This cuts down on toggling back and forth, which has been a long-standing pain.
  
  
• Flat shipping rates for multi-location orders - Previously, customers might be charged separate shipping rates if their order came from different fulfilment centres. Now, you can offer a single flat rate, a better experience for the buyer, and less confusion at checkout.
  
  

Operations

• Refund to store credit - Relevant for merchants who are not using a third party returns specialist service, native Shopify functionality now supports the ability to issue refunds as store credit directly in the admin, regardless of the original payment method.
  
  
• More features in the new analytics - Access more analytics features in the updated experience, including benchmarks and the Customer cohort analysis report.
  
  
• Tap to Pay on mobile - Accept contactless payments directly on your phone now that Tap to Pay has expanded from the POS to the Shopify mobile app. US only, for now.
  
  

New Shopify Migration App

Shopify has made the process of switching platforms less intimidating. The new Shopify Migration App supports data imports from a growing list of providers, including:

• WooCommerce
• Square
• Wix
• Etsy
• Amazon
• Lightspeed (R & X Series)
• Clover

At the moment, the focus is on migrating product and customer data. You can also upload CSVs manually if your platform isn’t listed. The app converts and imports everything directly into your store.

It’s not fully comprehensive yet; things like custom logic, meta fields, or deep content structures still need more hands-on help. But for merchants moving from common platforms with standard setups, it’s a much easier experience than it used to be.

For the Developers

The developer updates this time around are genuinely useful, and refreshingly practical. If you’re building on Shopify or working with an in-house team, here’s what’s worth knowing:

• Developer stores now available for all plans - You no longer need to work solely within Plus-level dev stores. App developers can now create and test in environments that reflect every Shopify plan, including Basic, Grow, and Advanced
  
  
• Local development without tunnels - You can build and test extensions locally without setting up tunnels. This significantly improves speed (and sanity). Hot reloading has been made faster, too.
  
  
• Fully isolated app builds - Shopify now supports complete app builds in a sandboxed environment. Developers can test their entire configuration before pushing to production — ideal for agencies or brands managing complex features.
  
  
• MCP Server with AI support - The new Shopify.dev MCP Server offers in-editor AI help for working with GraphQL, Polaris web components, and Shopify Functions. It’s like autocomplete but smarter.
  
  
• Direct API access for POS - Developers can now access Shopify data directly via API without the need for a custom backend. Particularly useful for building more bespoke POS extensions.
  
  
• Polaris Unified UI - Shopify is consolidating UI design across admin, checkout, and customer accounts. That means apps and extensions can now use a single design system — easier to build, easier to scale.

Why choose Visualsoft as your expert Shopify partner?

Together, these updates signal a clear direction of travel from Shopify: better control, smarter automation and more global opportunities. At Visualsoft, we translate this change into commercial advantage. Whether you are planning a new build, fine-tuning your international strategy or just looking for a partner who knows Shopify inside-out, we’re ready to help with:

• Specialised Expertise
• A professional store customised from the ground up
• Efficient, hassle-free setup
• Comprehensive wrap-around services covering SEO, PPC, CRO and much more
• Ongoing support and troubleshooting
• Access to advanced features and app integrations

Want to see how we can support your Shopify journey in 2025? Get in touch with our experts today - let’s build something amazing together.